• Award$1500
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  • Creatives7

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LET ME TELL YOU ABOUT US:

Core Idea:

Create a combination of a search engine and a social network around free money for college.

MEMBERSHIP

Data entry, saving favorites or any other type of persistent data will require at least BASIC FREE MEMBERSHIP

PREMIUM MEMBERSHIP WILL BE IN THE WORKS (e.g.) eHarmony like matching of your detailed profile to scholarships best suited for you, and essay and application help

KEY USE CASES

1. Student looking for free money search on key words, state of college, and state of residence

2. Student posting profile information about themselves and the free money the received or applied for

3. Student reviewing and adding comments, reviews and ratings about listings

4. Students interacting in advice center general community with discussions on paying for college (see eHarmony Advice)

Key competitor sites

www.fastweb.com

www.scholarships.com

www.findtuition.com

www.scholarshipexperts.com

HERE IS WHAT WE NEED:

3 key pages - designed

Home page (examples mint.com and indeed.com) - focus on search 1st and 2nd on posting facebook like profiles, third focus will be promoting the ScholarshipConnect Advice Community

Search results page (examples trulia.com, zillow.com) - You can use scholarships.com for sample listings

Student profile page (example Facebook) but profiling college and course, scholarships, grants, and aid received PLUS tips and tricks and ratings

OUR TARGET AUDIENCE IS:

College students and college bound high schoolers - 70% female

WE LIKE THESE DESIGNS:

www.mint.com - must have pastel colors and outline color like mint

www.trulia.com

Use the logo as the guide for the colors, fonts and template

Designs must be VERY contemporary and facebook like

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Any overused college imagery

Materials

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