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Creative Brief

Who are you?

Our ecommerce company is based in Los Angeles, a fashion hotspot! Our redesigned website will be selling mainly costumes, shoes, and lingerie.

We currently offer free shipping to anywhere in the world but will be changing it to Free Shipping for over $50 purchases.

We pride ourselves for our excellent customer service. We are constantly looking for new ways to improve and provide exceptional customer care so they keep coming back to us.

Our company believes you should always flaunt what youve got. Go on and Flaunt On

What do you need?

We are looking for designers to redesign our website with respect to the home page, category page, product page, checkout process and header.
We need the final product to be layered PSDs and HTML coding for each of these pages.
We plan on implementing flash ourselves so we would need 5 different pictures that we will use to implement flash (1 for shoes, 1 for lingerie, 1 for costumes, 1 for promotion of the month (FREE SHIPPING for Orders > $50), 1 more promotion where every order above $75 gets 3% donated to a nonprofit of their choice, 3 choices to choose from is red cross, unicef and shoesthatfit.org).

Who Is Your Audience?

Our target audience is 18-35 year old women who enjoy feeling sexy in our clothing and shoes. All of our clothing look great and yet are very affordable.
For our home page, we want the audience to be able to see what we have to offer (shoes/costumes/lingerie) and have promotions and call to actions to purchase from us.

Requirements

We Like These Examples

Here are some sites that you can use as inspiration starting from our favorite

1) www.modcloth.com/ (like how clean the website is and easy to use and very functional, nice and soft colors)

2) www.urbanog.com (again, very clean website. Easy to navigate with different promotion boxes with a good size flash.)

3) http://www.couturecandy.com/

4) www.baghaus.com

We Absolutely Must Have

We also need a logo to be included with the design. The color scheme must fit/compliment the logo.

The name of the company is Flaunt On Fashion and the URL of the site is flauntonfashion.com.
As far as the site is concerned, feel free to make any color schemes that you feel would be better for our site.
Home Page Design Must Haves:

Single, Easy Call to Action (CTA)
o i.e. www.baghaus.com
SEO friendly construction
Flash (4 pages: 1 for shoes, 1 for lingerie, 1 for costumes, 1 promotion)
CTA must be above the fold
Clean, iconic visual that captures the spirit of the brand and application
Navigation to main internal sections
Area for supporting text (for SEO purposes, can be partially below the fold)
Maybe Area where we can showcase good quotes/reviews
Area at the bottom of the page for FBs Like Button, Share Functionality, Find Us functionality, link to Press section.

We like the drop down menu of urbanog.com, makes the site look very clean yet organized.

We want a clean website, that showcases SHOES, COSTUMES and LINGERIE so that customers from our homepage can easily decide which direction they want to go towards. Then we need promotional boxes implemented somewhere next to flash so that we can have different promotions for different seasons (i.e. Halloween season we would have more promotions that direct people to Halloween costumes)

Lastly, we need something DIFFERENT. This is your chance to help us be 1 of a kind with a feature/function/look&feel that makes us unique and stands out from the competition. We know there are some creative people on this site, so we want to give you this opportunity.

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