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Creative Brief

Who are you?

FlauntOnFashion.com is the premier destination which offers a wide selection of the sexiest and most stylish womens costumes, lingerie and fashionable shoes at affordable prices. We are doing our best to bring sexy womens costumes to our customers all around the world.

We are looking to redesign our website with respect to everything such as the home page, category pages, product page, checkout process and header and background.

We are searching for a unique and great looking website with a clean, functional, seo-friendly design. If you are confident that you can do this for us, send us your submission.

Our ecommerce company is based in Los Angeles, a fashion hotspot! Our redesigned website will be selling mainly costumes, shoes, and lingerie.

We currently offer free shipping to anywhere in the world but will be changing it to Free Shipping for over $50 purchases.

We pride ourselves for our excellent customer service. We are constantly looking for new ways to improve and provide exceptional customer care so they keep coming back to us.

Our company believes you should always flaunt what youve got. Go on and Flaunt On

What do you need?

We are looking for designers to redesign our website with respect to the home page, category page, product page, checkout process and header.
A) We need the final product to be layered PSDs for each of these pages.
B) We plan on having 3dcart implement and design flash on the homepage, we need to ONLY have a good size space allocated for flash. Here are some of the pictures we will design ourselves for the flash. (1 for womens shoes, 1 for lingerie, 1 for costumes, 1 for promotion of the month (FREE SHIPPING for Orders > $50), 1 more promotion where every order above $75 gets 3% donated to a nonprofit of their choice, 3 choices to choose from is redcross, unicef and shoesthatfit.org).
C) Keep in mind when designing the site that 3dcart will be implementing drop down menus for us on the top row of the website. Where Home, About Us, Sitemap currently resides, we would need to have a graphic design of what it would look like though.
D) We have a new logo and would need to ensure that it is complimentary to the site and the site compliments it.
E) For the product page, some of our products will have videos and others wont. Please keep that in mind when designing the site.

Who Is Your Audience?

Our target audience is 18-35 year old women who enjoy feeling sexy in our clothing and shoes. All of our clothing look great and yet are very affordable.
For our home page, we want the audience to be able to see what we have to offer (shoes/costumes/lingerie) and have promotions and call to actions to purchase from us.

Requirements

We Like These Examples

Here are some sites that you can use as inspiration starting from our favorite.

1) www.modcloth.com/ (like how clean the website is and easy to use and very functional, nice and soft colors)

2) www.urbanog.com (again, very clean website. Easy to navigate with different promotion boxes with a good size flash.)

3) http://www.couturecandy.com/

4) www.baghaus.com

We Absolutely Must Have

The name of the company is Flaunt On Fashion and the URL of the site is flauntonfashion.com.
As far as the site is concerned, feel free to make any color schemes that you feel would be better for our site.

Home Page Design Must Haves:

Single, Easy Call to Action (CTA)
o i.e. www.baghaus.com
SEO friendly construction
CTA must be above the fold
Clean, iconic visual that captures the spirit of the brand and application
Navigation to main internal sections
Area for supporting text (for SEO purposes, can be partially below the fold)
Maybe Area where we can showcase good quotes/reviews
Area at the bottom of the page for FBs Like Button, Share Functionality, Find Us functionality, link to Press section.

We want a clean website, that showcases COSTUMES, SHOES and LINGERIE so that customers from our homepage can easily decide which direction they want to go towards. Then we need promotional boxes implemented somewhere next to flash so that we can have different promotions for different seasons (i.e. Halloween season we would have more promotions that direct people to Halloween costumes)

Lastly, we need something DIFFERENT. This is your chance to help us be 1 of a kind with a feature/function/look & feel that makes us unique and stands out from the competition. We know there are some creative people on this site, so we want to give you this opportunity.

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