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Business Info

Business Name

Elaborative Technologies Ltd. Our main website and focus for this project is Salonbuilder.com

What do you do?

SalonBuilder.com is a business management system for Salon & Spa owners and Beauty Industry Professionals. We provide a full online solution for self-managed websites, email marketing, shopping, gift card sales, SEO and much more.

We also run two sister sites:

SalonSeeker.com - a search engine that drives traffic to our member sites and provides a tool for consumers to locate Service Providers in their area,

SalonEmployment.com a job recruitment and hiring site for professionals in this field.

Do you have a desired website screen size?

Main content should fit within 1000px. We do want background elements to fill the screen.

How many pages (maximum of 4) do you need designed?

Our main focus is the Home Page design and we want Creatives to focus on that for initial submissions. We would also like a mock-up of the inner content layout for Features, Image and Profitable pages for our favorite design/s which we will ask for directly. Our main goal is to get input on User Interface design/layout for the inner pages once we have the home page layout complete.

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your website design

We are in the Salon, Spa, Wellness, Beauty and Personal Service Industry.

Our target audience is Beauty Industry Professionals: Salon and Spa Owners, Hair Stylists, Massage Therapists, Estheticians, Medical Spa Practitioners, etc.

What 3 things would you like to communicate to your audience through your website design

We want our audience to feel that we understand the STYLE and IMAGE of the Beauty industry.

We want to communicate that our system is EASY TO USE with real-time editing and point & click tools.

Also that it will MAKE THEM MONEY through online marketing, high search rankings, gift sales, appointment booking, product sales and more.

How is your company different from your competitors?

Our product is much more then just a website for the Beauty Industry Professional, it is an entire marketing platform. We have fully integrated software for a Self-Managed Website with Search Engine Optimization, Email Sign-ups and E-Marketing, Special Promotions, Domain Hosting and Email Addresses as well as Web-Statistics Reports. We offer Real-Time Editing Capabilities, Changeable Template Designs and Superior Customer Support for under $30 a month.

We also offer (for additional low monthly fees) Instant Printable Gift Certificate Sales, Appointment Booking (or Requests) with built in Calendar System, Phone and Email Appointment Reminders, Online Product Sales, a Targeted Mobile App, and Multiple-Location capabilities within one management tool. Our competitors may have some of the above but we are the only provider offering the full suite of tools that a Beauty Industry Professional needs.

Style and Concept

What website design styles do you like?

I'm leaving this one pretty open as of now and hoping for your creative ideas. We want something that a Hairstylist or Salon Owner would think is attractive. Read the content section below for more on what we are looking for. If needed I can provide some links to sites I like but I really want to see unique ideas.

What colors do you want to see in your website design?

Anything that works with our logo original logo is purple with tan or you can use the logo on our site that is all purple. (both files available)

What colors do you NOT want to see in your website design?

any are ok

What adjectives should best describe your website design?

attractive, enticing, popular, clear, concise

What content must be included in the website design?

We are looking to redesign because we want people to understand all that we have to offer. We want new input on our marketing tactics and a GREAT User Interface design that shows off the full spectrum of our system. We also want to highlight the new features we just launched which are Real-Time Appointment Booking, Mobile App (for clients sites not SalonBuilder), and a Full Client Management system.


Above the Fold:
*SalonBuilder Logo
*Image Slideshow (we prefer to keep this the size it is but may be open to changing it)
Member Login button
Join Button/s (our main goal is to get people to signup and we offer a 30 day free trial)
Top Navigation (if you have better wording for page names great)
*Avatar Woman: She can be positioned anywhere but moves with the page and covers whatever content is behind her. Don't Design her into the page but keep in mind she will be added. I have attached a transparent .psd of her so you can add her to design if you want.
NOTE: We will be removing the Flash based Design Template Showcase as it doesn't work in IE or iPads


Ideas to Highlight or Draw attention to: (re-wording is ok)
Free 30-Day Trial
SalonBuilder Is the Top Choice for Beauty Professionals
Beautiful Salon and Spa Designs
Profitable Sales and Booking Features
Marketing To New Local Customers
Easy To Use Self Managed Website and More


Below the Fold:

There is a lot of text and info located at the bottom of the home page, this must remain as it drives traffic to our site. Feel free to design around it or come up with a good CSS style we could implement for each title and content section.

**I have attached files for sizing and use.

Do you have additional requirements or links you want to share?

As stated above, this project to re-design SalonBuilder.com is intended to introduce new features that have just become available, continue to advertise the great options and features already on our site and develop a very effective user interface design. We are in a highly image based industry and are looking for Creatives who can capture our audience and effectively market to them. We may have work available in the future for a redesign of our internal tools system for the winner of the project.

If you would like to explore the member's area of SalonBuilder contact me and I can send you a guest login.

Please contact me, Trinity, with any questions you have in the design process. I will do my best to reply as quickly as possible. NOTE I will be out of town from the 5-7th next week and will not have access to a computer I may have an associate take over questions for that weekend but be patient if you have not heard back right away. Thanks!

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