What is your industry?
Consumer Financial Services
Describe your audience
Our target audience is commercial borrowers, brokers, lenders and mortgage investors. They are affluent and generally > 40 yrs of age.
What are the top 3 things you would like to communicate to your audience?
The site should communicate ease of use, functional clarity, financial professionalism and credibility.
Style and Concept
What styles do you like?
Attached are web shots of the 3 existing pages that need redesign for this competition. A wire frame sketch for the new landing/home page is attached, but only to provide some initial direction. Good suggestions for improvement will influence the final selection.
What colors do you like or hate?
We like the combination of green, white, grey, blue with a touch of burnt orange for highlight; prefer a fresh, lighter approach versus dark colors and backgrounds.
Any other additional info? (optional)
The plan is for the creative community to compete on the redesign of the 3 attached web pages, select the winner and present the award. Additional pages will be needed so please respond only if you are open to working on the project after the initial competition.
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