• Award$750
  • Entries38
  • Creatives17

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LET ME TELL YOU ABOUT US:

Byron Katie is a bestselling author who is the creator of a process called "the work" which is a simple way to examine and question the thoughts that cause stress. It's like a cognitive behavioral therapy that anyone can do by themselves anytime when they find themselves stressed out or unhappy. Thoughts like "I'm not good enough" or "He should love me more" become less painful and real after a person goes through the short, simple process.

HERE IS WHAT WE NEED:

We need an updated new home page for the current site. It needs a clearer, cleaner, friendlier feel. It will replace the current home page for the site.

OUR TARGET AUDIENCE IS:

Anyone who would like to be free of painful recurring thoughts or limiting beliefs. We want them to see us as kind, professional and uncomplicated. We currently have a large appeal with a fairly esoteric crowd and we'd like to move into a wider demographic - parents, teachers, entrepreneurs/businesspeople.

WE LIKE THESE DESIGNS:

oprah.com, foodincmovie.com

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Clarity and simplicity of use. If someone comes to the site, it's easy to find out what we offer and learn more about the work. We want the free resources to be readily available and easy to access. Right now there are several pictures of the author/founder. We'd like to reduce this to one photo, possibly in the header, less prominent than it currently is placed. It could possibly even be the cover of one of her books (which all have her photo on the front cover).

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