Redesign Of Health Product Website For Ecommerce

LET ME TELL YOU ABOUT US:

Overtime Pain Relief is an FDA registered, safe and effective all-natural topical pain relief lotion. Its used by a large number of physicians, pain management specialists and thousands of patients and customers. It is targeted towards a broad audience including: athletes, senior citizens, chronic pain sufferers, physically active people or those who work out frequently, members of the military, and those who may have work related injuries. The pain formula works on all types of pain from mild to severe and relieves virtually any type of pain. This product is physician approved, and created by a leading medical doctor specializing in pain management. This site only has one product, though it will be packaged in different ways to increase sales, for example: it will be sold as a single bottle in two sizes (2 oz and 4 oz) plus S&H and sold on a monthly recurring basis through convenient, automatic home delivery at a reduced rate, but it could be sold in a larger package of bottles with free shipping.

You can view our previous website at www.OvertimePainRelief.com.

We weren't very pleased with this design as it was a total deviation of the creative brief, and it is not functional for eCommerce. We are hoping that with your world-class design skills you will be able to design us a clean, e-commerce site that is on strategy and will drive sales and traffic.

Please View the Attached Creative Brief in order to complete the project.

HERE IS WHAT WE NEED:

Please View the Attached Creative Brief.

OUR TARGET AUDIENCE IS:

It is targeted towards a broad audience of adults including: athletes, senior citizens, chronic pain sufferers, physically active people or those who work out frequently, members of the military, people who work very physical jobs, people who have pain from using the computer too much, and those who may have work related injuries. The pain formula works on all types of pain from mild to severe and relieves virtually any type of pain. This product works for all groups of people, from the janitor or construction worker with chronic pain from his demanding duties to the superstar athlete who is likely suffering from a number of severe injuries at an early age all the way to the boardroom, where executives may experience arm or joint pain from excessive rounds of golf or tennis.

WE LIKE THESE DESIGNS:

Use these designs for inspiration, but please DO NOT copy these websites.

http://www.drfrankspainrelief.com/ (Direct Competitor)

http://www.getgreenergy.com/

https://www.getoxyflex.com/ (Direct Competitor)

As a basis, please see how our competitors designed and marketed their sites. We are looking for a design better than these. View:

www.drfrankspainrelief.com

www.painvanish.com/joincr01.asp - Landing Page

www.painvanish.com

www.getoxyflex.com

corganics.com/products/relief.html

www.corprofen-pain-relief.com

www.1800wellmed.com/jointprotect4

www.pnarx.com

www.jointflex.com

www.miralus.com/activon.php

www.nopainspray.com

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

While we are looking for a design that is flexible to port to wordpress for the blog component, we do not want the site to look like just a BLOG. This is the problem we had when we originally had it sourced through CrowdSpring. We had required it to be designed for an e-commerce site and it ended up looking like a blog when it was all said and done, that we had no choice but to code it for WordPress and attempt to use WP-eCommerce. This was an epic fail, we encourage you to pay attention to the specs and you will be rewarded for it.