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LET ME TELL YOU ABOUT US:
TSS-Radio sells satellite radio gear from our website. Our value are: 1. GREAT customer service (we model ourselves after zappos, ship every item the same day it is ordered and have the best trained tech support folks in the industry) 2. Hip / fun company - everyone who works at our company is in our 20s, we are musicians, comedians, DJs, etc. and we LOVE satellite radio. 3. wide selection, we have lots of products that nobody else carries.
We want a new design that is more innovative and modern than our current design.
HERE IS WHAT WE NEED:
We need a complete website redesign. The new design will be used throughout our site. We would like three mockups -
* a redesigned Home page, see: http://www.tss-radio.com (focus the majority of your energy on this mockup)
* a redesigned "product info" page http://www.tss-radio.com/sirius-stiletto...
* and a mockup of how a data-entry form might look, see: https://www.tss-radio.com/checkout_shipp... (you will need to create an account to see that form)
We will use these mockups to roll out the design to the rest of our site. If your design is chosen, we may be interested in some additional help in converting these mockups into valid XHTML/CSS, if follow-on work interests you. Furthermore, we regularly make changes and add new features to our site that will need design expertise. If we like your design... we would love to develop a longer-term relationship that would very likely bring additional design work.
I uploaded a design made by our inhouse designer that I like better than our existing design. I would like to see if we can come up with something more innovative.
OUR TARGET AUDIENCE IS:
There are 20,000,000 people who use satellite radio and we have about 200,000 customers, so our audience can really be anyone. They are reasonably net savvy, because they are shopping on the net, but this is not the twitterati.
We want a modern, updated, web2.0 type of look. We would like to distinguish ourselves visually so aggressive designs are ok.
WE LIKE THESE DESIGNS:
Two of our competitors have websites that we like better than ours:
We like certain aspects of these sites:
We admire http://www.woot.com/ a lot too, but its a bit too simple for our site.
We like the apple.com store a lot as well - http://store.apple.com/us but our site needs to have more of a focus on quickly drilling down to the needed product (so, for example, we should probably keep some variant of the menu on the left and the "top products" on the front page)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Our logo must remain the same and we would like to stay with our existing color scheme.
I want the search box to be much more prominent, perhaps right in the middle, like google or overstock.com
Our phone number, the $70 free shipping and the icons from geotrust, bizrate and authorize.net must be prominently featured on every page, preferably above the fold. They can be made smaller, though.
Currently I think our main font is a little small.
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