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Business Info

Business Name

RECXchange

What do you do?

RECXchange (RXC) aims to be the easiest, quickest, and most affordable way to buy and sell SRECs. SRECs (Solar Renewable Energy Certificates) are an incentive given to homeowners, which can be purchased by utilities looking to meet their state's clean energy requirements. Current methods for buying and selling SRECs are very clunky and outdated, and RXC aims to provide a modern, simple and easy user experience for homeowners and SREC buyers alike.

RXC allows for instant transactions with our unique, searchable database of SRECs. RXC is a totally transparent service, providing up to date transaction information about SRECs in every market.

Do you have a desired website screen size?

Not exactly, we find that around ~1000px fixed width is probably optimal but don't have any strict requirements.

How many pages (maximum of 5) do you need designed?

4

Target Audience

What is your industry?

Online trading, Marketplace

Describe the target audience for your website design

We have a few different types of users:
--SREC sellers, which would be homeowners with solar installations. These people are generally new to the concept of SRECs and might be confused at some of the details and/or terminology, and will be looking for guidance and help along the way.
--SREC purchasers, which would be someone working for a utility company, or an SREC broker, who might be someone that works with solar installers
--least significant target audience: people just looking for information about SRECs in general

What 3 things would you like to communicate to your audience through your website design

1. We're here to help you sell your SRECs, and we want it to be as comfortable, easy and painless as possible
2. We are a secure and professional marketplace
3. You can find all the info you need about SRECs and the going rates of SRECs in your area

How is your company different from your competitors?

Our competitors offer very old fashioned methods of selling your SRECs, like an auction that takes place once a month, or very technical trading software that looks like it was designed only for the most seasoned Wall Street veterans. RECXchange plans to be the first site to give the average user a pleasant, straightforward and easy experience, knowing that our primary audience of homeowners is probably new to the idea of SRECs and want to learn how to sell them as quickly and easily as possible.

Style and Concept

What website design styles do you like?

We want something clean and simple that cuts to the point and does not overwhelm the user with tons of unnecessary information. We really like this site:
http://www.3degreesinc.com/

What colors do you want to see in your website design?

We have a preliminary logo which we like (will attach to this brief) which is red and blue, and we like those colors. In general lots of cool blues, and maybe some greens (for solar / green energy) would be great.

This color combo is probably a good starting point, if you replaced the pink with a bolder/darker red (like from our logo):
http://www.colorcombos.com/color-schemes...

What colors do you NOT want to see in your website design?

No bright yellows, nothing purple or pink -- use your best judgement.

What adjectives should best describe your website design?

Clean, simple, clear, concise, informative, professional

What content must be included in the website design?

What we need is a design for:
-- homepage
-- purchase SRECs page (the "buy" page)
-- sell SRECs page
-- one generic static page (e.g. "about us") that can be used as the "static page template" for the FAQ, contact us, etc.

The content can be filler text for now.

Do you have additional requirements or links you want to share?

Not at the moment.

Materials

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