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Business Info

What type of website do you need?

Corporate website

Business Name

Purple Peg Learning Center website redesign

What do you do?

Individualized tutoring for reading and spelling. Also, dyslexia assessment, continuing education and professional development for teachers and parents.

Do you have a desired website screen size?

Modern screen size with an eye on responsive for mobile and different devices.

How many pages (maximum of 4) do you need designed?

4

Target Audience

What is your industry?

Education and Universities

Describe the target audience for your website design

Parents, teachers and school administrators. All ages, but primarily at the elementary school level

What 3 things would you like to communicate to your audience through your website design

1. Dyslexia - it's common and there is hope. (20% of the general population)
2. Clarifying myths and misconceptions...Not a measure of intelligence. (38% of entrepreneurs) lots of other famous people (tom cruise, richard branson, walt disney, einstein, etc)
3. Caring

How is your company different from your competitors?

We offer individualized (one-on-one) tutoring teaching reading, writing, and spelling in the method recommended by the National Reading Panel study. The specific program teaches reading and spelling simultaneously in a specific structure, scope and sequence. Dyslexia diagnostic assessments are available through an extensive test battery. We do not offer "homework assistance" or programs similar to other Centers like Huntington, Sylvan or Kumon.

Style and Concept

What website design styles do you like?

simple, clean (not busy), not full of buttons and distractions. Bullets or other dividers are helpful for the audience

What colors do you want to see in your website design?

Purple and Green

What colors do you NOT want to see in your website design?

nothing bright or flashy. Many of the parents that will access this page will also struggle with reading so that must be considered.

What adjectives should best describe your website design?

We are a small community-based learning center with local tutors. Supportive, individualized (one-on-one), specially trained.

What content must be included in the website design?

1. Signs and Symptoms
2. Assessment & tutoring
3. Testimonials
4. About Purple Peg / Contact Form
5. Blog / resources
6. Social media buttons
7. A "for educators" page

Do you have additional requirements or links you want to share?

Current site: http://www.purplepeg.com

Materials

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