What do you do?
Property management for condominium associations in Chicago, IL.
Do you have a desired website screen size?
1024 x 768.
How many pages (maximum of 5) do you need designed?
What is your industry?
Describe the target audience for your website design
Condominium Association Board members. These are typically people at least 35 years of age (often older) well-educated, usually computer savvy. Otherwise, they are from diverse backgrounds.
What 3 things would you like to communicate to your audience through your website design
We are young, fresh, and technologically savvy. We are available and accessible to the associations we manage. Even though many Board members are older, I think emphasizing that we have a fresh perspective on the business of property management is important. Many people hate their property managers; we want to change that.
How is your company different from your competitors?
Transproperties will be different from existing property management companies in several important respects. We will be committed to 3 core principals:
Transparency - We believe strongly that the source of most problems and tension within Home Owner Associations and between Associations, Boards, and management companies is a lack of transparency. We will work with the Board to make information about the budget, Association accounts, and building initiatives available online, anytime, to members of the Board and Association, as appropriate. By making information more easily available, Boards can build trust and receive fewer redundant questions and requests. Transparency allows the Association to feel more involved in the governance of their property and the Board to feel a greater sense of control over building management.
Communication - Most home-owner associations and property management companies communicate infrequently and in one direction: from the management company to the Board, and from the Board to the Association. We believe that an open electronic forum where all members of the Board and Association can post (and comment on other posts) is healthier, more democratic, and ultimately helps build support for the Board and key Association initiatives. Transproperties can use this same forum for communications with the Board, the Association, or both. Transproperties provides this forum for every building we serve.
Trust - In our experience, many property management companies require (or strongly encourage) the use of "preferred vendors" that pay a commission back to the management company. This arrangement erodes trust between the management company, the Board, and the Association. Transproperties pledges that: 1) We will recommend several vendors for every major service from which our customers can choose, 2) A customer is always free to use any vendor they like, and 3) Any commission arrangements between Transproperties and vendors will be fully disclosed to clients before clients make a decision. Moreover, we pledge that all recommendations for vendors will always be based SOLELY on the value that they provide our clients, even if such a recommendation affects our bottom line negatively.
To support these principles, Transproperties Management will focus on three areas which we feel are not well-addressed by existing property management companies:
Technology - We will be the leader among property management companies in the intelligent use of technology. We will use technology to provide the maximum level of transparency to home-owners associations, to facilitate communication, and to provide 24-hour access to the information that will build trust and confidence. We will also use technology to streamline operations and reduce the cost of providing great service to our customers. We will NOT use technology as a substitute for personal interaction with our customers.
Professionalism - We will bring a new level of professionalism to the business of property management. Currently, many property management companies employ under-motivated and poorly trained "career" managers. By defining a structured training and education program for highly motivated recent college graduates, clearly defining performance and customer satisfaction metrics to monitor the quality of each employee, and communicating an expectation that the "natural" time that any manager will be with Transproperties is 2 - 4 years, we will provide a higher level of customer service at a lower cost than the competition.
Metrics-driven Management - Current property management companies provide no metrics to their customers that illuminate their dedication to service or the benefits of their work. Further, we believe it is unlikely that many property management companies regularly use metrics internally to track business and customer service performance over time. From the outset, Transproperties Management will establish and track key metrics, both to communicate performance to customers (and potential customers) and to ensure efficiency improvements in key areas over time.
Style and Concept
What website design styles do you like?
Really like simple, clean designs. It's especially important that it look professional (right now, looks kind of amateurish). It's also important that the site be easily navigable - the simplicity should work in its favor. A few sights I like:
Mint (www.mint.com): Complex site with a lot of functionality, but it hides it well. My site will be much simpler, obviously. Still, I like the aesthetic.
I also like zipcar.com. It's fresh and youthful, yet polished.
The examples shown on this site of photorealism and transparency were quite nice:
But concerned about using any clip art that might drive up the cost, be distracting, etc.
What colors do you want to see in your website design?
Going to keep my existing logo, so I'd like to stick to the color palate. The RGB palette numbers are:
What colors do you NOT want to see in your website design?
As long as we involve the three colors in the existing logo, it should be fine.
What adjectives should best describe your website design?
Simple, clean, professional, fresh.
What content must be included in the website design?
The content that is on the existing website will be re-purposed. Please see the existing site at http://www.transproperties.com/. The five pages I would like re-designed are Home, Services, Why Us, About Us, and Resources.
Do you have additional requirements or links you want to share?
No additional requirements or links.
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