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Business Info

Business Name

End The Immigration Detention of Children

What do you do?

We are campaigning to end the detention of children in immigration centres around the world.

We are building awareness at grassroots level, while also putting pressure on governments and global organisations to end this practice.

This is a targeted campaign that needs to drive individuals to take action. We need adults to sign petitions and write to their governments. We need children to record videos of support.

Here is an example video of support:
http://endchilddetention.org/take-action...

Here is a video recorded by the organisation on the campaign:
http://vimeo.com/36053682

Do you have a desired website screen size?

1024x768

How many pages (maximum of 5) do you need designed?

5

Target Audience

What is your industry?

Non profit (high impact campaign)

Describe the target audience for your website design

See attachment: Customer-Segments.png

1. We NEED teenagers to upload videos
2. We NEED adults (professional 30-something) to take action

We need these two audiences to spread the word...

What 3 things would you like to communicate to your audience through your website design

1. Take Action!!
2. Spread the word!!
3. Get informed

How is your company different from your competitors?

No one in this space has ever pushed for user-generated content from children. This is a very powerful part of the campaign and will be a major measure of the campaign's initial success.

Style and Concept

What website design styles do you like?

Looking for the modern Web2.0 feel. MUST appeal to teenagers and adults. MUST feel engaging.

One other charitable sites for reference (this was the only one the client could find that was in any way modern). Personally, I feel this is poorly designed:
https://wallofhands.com.au/

What colors do you want to see in your website design?

This is up to you. See the logos for an idea, but campaign is open to different logo colours if there is a more impactful design.

USE your CREATVITY!!!

What colors do you NOT want to see in your website design?

None!!

What adjectives should best describe your website design?

Bold, but trusted. Welcoming, but communicating the problem.

This is a campaigning site, so it must be engaging and it must make the users want to tack action!!

What content must be included in the website design?

See "IDC-GetViable-120308.pdf" - Pages 2, 3, 6, 7,11.

Page 11 must include all content elements as shown in "generic-page-elements.png"

Do you have additional requirements or links you want to share?

None - Just let your creativity flow...

WE WANT THIS TO BE DIFFERENT FROM OTHER DULL CHARITY WEBSITES...

Materials

Contract
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