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LET ME TELL YOU ABOUT US:
ContextMedia provides health education to doctors and their patients. This design project is a template for a physicians website which will be used as a template for physicians who join our free website program. The website program will consist of a number of sections customized for that practice patient testimonials, location, etc., and content created by ContextMedia (recipes, health news) that will be integrated into the physicians website for patients to read.
HERE IS WHAT WE NEED:
The sites main purpose should be to assure a potential patient that this doctor is an expert and is trustworthy. An emphasis should be placed on high quality initial visual impact for the viewer: this is a site driven more by marketing than long-dwell time use.
For purposes of the template, use a doctor name and image as you see fit.
There should be a placeholder for a logo, but it should also accommodate plain text if the physician does not have a logo.
The site should have the following physician-related sections:
A well-laid out page with biographical information of the professionals who practice at that health care facility, with room for a bio picture and a paragraph or two of text.
An embedded map with the location of the facility, plus room for a descriptive paragraph of how to drive to the facility.
A page of brief patient testimonials, with introductory text.
Header text of News and Updates with announcements linkable to the full text (similar to a blog layout).
A page with a phone number and contact form fillout.
Orthogonally to the sections customized for the doctor, we will have two sections provided by us with content meant specifically for the patient: Health News and Recipes. Health News will be a collection of recent condition-specific news items. Recipes will be a collection of healthy eating recipes (low carb, low sugar, etc.). These two section links should be separated from the links to the customized sections above. I am interested in seeing what ideas there are to make these available, but segmented from the other links described above.
OUR TARGET AUDIENCE IS:
The target audience is existing and prospective patients of the physician or clinic. This audience needs to be assured of the physicians trustworthiness and expertise.
WE LIKE THESE DESIGNS:
Clean, graphically impactful, marketing-oriented. But don't resort to flash for it.
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