• Award$700
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  • Creatives12

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Business Info

BUSINESS NAME

James's Musings (title of personal blog)

WHAT DO YOU DO?

I am a tech industry executive, an amateur photographer, and a closet intellectual

Target Audience

WHAT IS YOUR INDUSTRY?

Tech and Security

DESCRIBE YOUR AUDIENCE

My readers are eclectic: from the tech industry, several non-profits I am affiliated with, the financial world (especially venture capitalists, private equity investors, etc.), and the security world in general (especially government representatives).

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

This is a personal website and blog I maintain. My primary focus is on bringing an interesting and unexpected viewpoint on information we otherwise think we're familiar with (for example, the Stimulus Bill, etc.). The top three things I want to communicate are therefore:

1. thoughtfulness
2. intellectual honesty
3. curiosity

Style and Concept

WHAT STYLES DO YOU LIKE?

I am quite flexible. Please review the current website at http://www.jamesbeldock.com to see what I *don't* like: my own, amateur design. I would prefer professional, intelligent, and clean. Please no filigree, flowers, etc. :-)

WHAT COLORS DO YOU LIKE OR HATE?

I prefer a dark background with lighter type. (see current www.jamesbeldock.com). Blue is a personal favorite, as is brown. Black might be a bit too "mod." Bear in mind that one use of my site will be to feature some of my photography, so no color that is too vibrant, please.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

This is a design for a personal blog.

I have created a mock-up which is attached. You are *NOT* limited to this layout; the idea behind the mockup is simply to identify the required elements. A few notes:

1. Header text: main title is simply "James's Musings" If you need a subtitle, it is "Thoughts and Photography from James G. Beldock"

2. The navigation can be words or icons. I am fine with either.

3. The blog will be three-column, please design text area as well as widget (side) areas. Also, please add an area for "Gallery" (featured photo-sets).

4. I am enclosing several headshots and I'd like a photograph to appear in the header somewhere, if possible. Please not too obnoxious or big (the current website has a photo that is too large).

A little about me:

I am a voracious reader and tend to blog about what I read, people I talk to and think have a good point, and what I hear at conferences, etc. I also travel quite a bit (four continents and 15 countries in the past year), mostly for work. I speak several languages and tend to post on things involving language as well, so a format which works for multiple scripts and languages would be good (no right-to-left required).

Finally, if you want a sense for my photography, please check out: http://www.flickr.com/photos/jamesbeldoc...

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