LET ME TELL YOU ABOUT US:
This project will complement the existing web site for Overton Safety Training (overtonsafety.com). This is the first step in the process to add functionality to and modernize the existing site. The company provides training services and materials to corporations whose employees use heavy machinery in their daily jobs. They serve customers in the United States with on-site training; this new website will support a new line of business selling training manuals for trainers and their pupils in circumstances where Overton's training services are not needed or are not in the customers budget.
HERE IS WHAT WE NEED:
For this project we need a website design consisting of four one-page templates that will ultimately be implemented using the Zen-Cart shopping cart system. The site must incorporate a single branded look, but support the unique content requirements specific to the purpose of each specific view. The design should include a splash or summary page that can both be linked to from the existing web site, but would also be appropriate for being linked to directly by a marketing campaign. Designs are also needed for a category view and an individual product view. One further design will be needed for a simple content page containing formatted text, such as a company bio or frequently asked questions.
OUR TARGET AUDIENCE IS:
The target visitor to this site is a person seeking safety training materials on behalf of a company that provides its own in-house safety training courses. The products sold are course materials for the safe operation of heavy equipment such as cranes, forklifts and rigging. The typical site visitor's experience with information technology may range from basic to mid-level, so the design must be very easy to navigate.
WE LIKE THESE DESIGNS:
There is no reference sites as this must be complementary to the existing company site. Should be differentiated from competitive sites such as:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Our design absolutely must have:
Use Overton Safety Training logo; color scheme should closely match the main company site; opportunities to evolve the look include: matte the blue, no use of the red.
Specific use of the iconic black/yellow safety stripe as shown on training materials
Must use the tagline Your Complete Safety Training Source
For font match in logo and text, use Ariel
Use of partner and association logos
We dont want to see anything cutesy or comic-like. The company's previous identity was changed because it used cursive fonts and cartoon images (like Seven Dwarfs/Highlights magazine). Animations are not needed.
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