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Business Info

Business Name

OptionONE Care at Home

What do you do?

OptionONE provides pre-screened, qualified, experienced and compassionate caregivers to people who require assistance with basic daily activities (e.g., getting out of bed, bathing, grooming, toileting, meal-prep & eating, light housekeeping, etc) in order to remain living at home...vs a nursing home.

Do you have a desired website screen size?

If 1024 by 768 is the typical spec, than that's fine with us.

How many pages (maximum of 5) do you need designed?

THREE. (One home pg, one 2nd-level page (e.g., About Us, etc), one 3rd-level page than can accomodate forms (e.g. employment application, client assessment, etc))

Target Audience

What is your industry?

In-Home Care

Describe the target audience for your website design

Target 1: HEALTHCARE PROFESSIONALS
Approximately 85% of our contracts will come from referrals from healthcare professionals (e.g., caseworkers, discharge planners, head nurses). The site should speak to them foremost.

Target 2: CLIENTS' FAMILY MEMBERS
Some clients will come to us from a family member who heard about us or searched and found us, and then went to our web site to learn more. The site should speak to them secondarily.

Target 3: CLIENTS
A *small* percentage of people will shop for assistance for themselves. The site should speak to them tertiarily.

What 3 things would you like to communicate to your audience through your website design

Key Message 1: PROFESSIONALISM
Given that we are a brand new agency, competing in a very crowded field, we feel the most important strength that we have is that we are professional, capable, committed to quality. We do NOT want to appear like some of our competitors, who seem to aim for a "mom & pop" or "our family is your family" look-n-feel.

Key Message 2: COMPASSION / APPROACHABILITY
Aiming for a very professional look, we also want to be approachable...so the site should not look too stuffy. We are not 3-Com, or IBM, or a bank. People come to us for help for a person who is in need, and almost always elderly. We want to be sure we have not-too-sharp of an edge on the blade.

Key Message 3: DISTINCTIVENESS
There are 100 to 200 providers of this service in our region. We want to stand out. Nothing radical or crazy. Just a nice, strong, professional appearance.

How is your company different from your competitors?

Primary tag line is "Care. The way it should be." and our secondary tag line is "Caring for people the way we'd want to be cared for."

Style and Concept

What website design styles do you like?

Overall, aim more for clean and simple. We're not looking for skater kids, funk, youth. We no not want Gothic, or grunge, or retro, or artistic, or natural.

Some sites we like (and why):
1. http://www.betterplace.com/
(OUTSTANDING...nice n clean)

2. http://beyondcurrenthorizons.org.uk/
(pretty good...)

3. http://www.lucino-gene.com/english.html
(VERY NICE...LOVE the simplicity, LOVE the Contact Us from)

4. http://www.insignio.de/
(excellent!!!)

5. http://edition.cnn.com/
(a little busy, but I like the simple top-nave banner...)

6. https://ma.aarpmedicareplans.com/ma/ma8/...
(a little on the dull side, but nice and clean...)

What colors do you want to see in your website design?

Our company colors are specified in both CMYK and RGB formats in the uploaded MS Word doc't called "Company Colors."

What colors do you NOT want to see in your website design?

If you focus on utilizing a clean look and feel, and work with our company colors -- and complimentary colors, like white -- we should be fine. No pink, no beige, no brown.

What adjectives should best describe your website design?

Clean, straightforward, functional, informative. I'd like new visitors to OptionONE to feel like...wow, these guys are pretty sharp. They must run a good ship.

What content must be included in the website design?

1. Home Page
o Obviously unique to the site...as in, different than all other layouts.
o Clean and straightforward, without being dull.
o Should include the uploaded photo of the elderly person
o HP must accommodate:
Standard navigation to other pages (see below)
Logo
Tagline: Care. The way it should be.
Secondary tag: Caring for People the Way We'd Want to be Cared for
CTA: "Call us at 415-829-4279 for a free, no-obligation consultation and assessment."
Employee Login (Space for this but not on page until future date)
Key Messages
Qualified, experienced and rigidly screened caregivers
Compassionate & caring, with formal training in appropriate treatment of the elderly, with a special focus to avoid abuse avoidance
Fully insured and bonded
Formal and attentive follow-up process, and responsive 24-7 service
Affordable and reliable
Straightforward process, from assessment, to care, to billing & service
Serving North Bay and East Bay
Call-out: Proud member of CAHSAH and, soon-to-be CAHSAH-Certified
Download our brochure (link)
Some kind of "Cool Content"? (e.g., Number of Americans that are 65 or older: 13,678,392 (and with this number clicking upward using??? Flash?)
2. Second-level pages as follows:
About Us (Examples of second-level content provided here, in the About Us Page description...)
Vision
We believe every person can remain in the comfort of our own home whenever possible.
Mission
OptionONE Care at Home provides qualified, experienced and compassionate help to people in the San Francisco Bay Area who need non-medical assistance in order to live at home with comfort, safety, and the maximum possible independence.
Why OptionONE
Copy...
About Our Caregivers
Copy...
About Our Team
Copy...
Community Involvement (Future content section...but page design must accommodate extensibility over time...)
.
Our Caregivers
.
Help for Families
.
Employment
.
FAQ's
.
Contact Us
3. Lightly-branded third-level page design that can be uses for things like employment application, company policies, etc.

Do you have additional requirements or links you want to share?

Please use our company font for key text -- and only key text -- such as the navigation titles (links to "About Us" etc). The font is ANOMOLY LIGHT and/or ANOMOLY (which appears bold) and perhaps for titles on each page and even sub-titles. Please do not use ANOMOLY for site copy.

Materials

Contract
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