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Business Info

Business Name

YeastInfection.org - Yeast Infection Treatment

What do you do?

Leading website on the internet that provides lots of researched articles, solution and treatment to candida yeast infection. Run and operated by a leading expert on the topic of yeast infection Eric Bakker.

Our prime goal with the homepage is that the users must take our "yeast infection test" that means the homepage must have a great call to action beside adding all the social trust factors and then the main thing which is to get them to take action and do our survey.

Do you have a desired website screen size?

1024x768

How many pages (maximum of 5) do you need designed?

1

Target Audience

What is your industry?

Healthcare, health, disease, infection, candida

Describe the target audience for your website design

Our audience is mainly females aged between 24-55 years old. The goal of our website is to help people with yeast infection candida.

We are looking for someone to design our homepage in such a manner so that people will take our "yeast infection test" that is the prime goal. The users must take our test to find out if they have yeast infection or not. When users take our test they are given a result and a full report as to what they have to do in order to cure/get rid of their infection.

Demographics Info:

Female - 80%
Male - 20%

Ages between --> 18-55 (prime would be 24-55)
No kids (some have kids olders)

Average Salary ---> 50k-80k
Education --> All sorts (mostly college+grad school)

Asians
African Americans (more)
Caucasians
Hispanic

I would say our audience fall in following type of personas if you were to go a bit deeper:
Humanistic
Methodicals

What 3 things would you like to communicate to your audience through your website design

Real expert to help them with over 25 years of experience
Eric Bakker has treated tens and thousands of people with Candida
Only website online that provides extensive information on the topic
Natural treatment, and a solution that really works
100+ candida yeast infection FAQs
Ask Dr Eric Bakker (ask any yeast infection related question)
One and only online yeast infection diagnosis test that cannot be found anywhere else
Unique and complete report page once someone does our survey/test
Full Privacy
1 on 1 Skype consultation (if required)

How is your company different from your competitors?

Real expert to help them with over 25 years of experience
Eric Bakker has treated tens and thousands of people with Candida
Only website online that provides extensive information on the topic
Natural treatment, and a solution that really works
100+ candida yeast infection FAQs
Ask Dr Eric Bakker (ask any yeast infection related question)
One and only online yeast infection diagnosis test that cannot be found anywhere else
Unique and complete report page once someone does our survey/test
Full Privacy
1 on 1 Skype consultation (if required)

Style and Concept

What website design styles do you like?

Not a big fan of websites, but as long as you have some ideas for women audience this should do the work but 20-30% of our audience are male so keep an eye for that.

Our homepage should be like a landing page that will get the users to take action and that action being taking our survey.

What colors do you want to see in your website design?

Pink
Blue
Light Blue

What colors do you NOT want to see in your website design?

NOT SURE

What adjectives should best describe your website design?

Read this article to get a good idea of a good landing page --> http://visualwebsiteoptimizer.com/split-... (some best practices)

Please read this section to get a better idea about us:

Who are we trying to persuade? What action do we want them to take?

80% Female and 20% male to take action on our homepage which will be taking the test, questionnaire.

What action do they want to take?

That will depend on the outcome of the test once they finish it. Which takes about 5-7 minutes.

What should be on the homepage?

Eric Bakker Credentials
Trust Factor signs/symbols (places Eric Bakker has been featured, he has been featured on numerous TV shows and magazines and he has written for various magazines. He also does lectures.
Testimonials a section where we can have list of testimonials given by 1000s of patients
Check this --> http://www.monistat.com/ a big call to action is on the top below is the content it sort of blends well here are some more examples of content itself what it may have (http://www.convertingcopy.com/60-call-to......) and here are more designs to give you an idea as to what is "CALL TO ACTION" -->

http://www.smashingmagazine.com/2009/10/...

http://designmodo.com/call-to-action-but...

I think that is good enough to get us started. I really like the design of this site --> http://bit.ly/4Aim4l on the very top their call to action box it is very good and stands out just to give you an idea.

What content must be included in the website design?

Anything can be placed as a placeholder to start with.

Do you have additional requirements or links you want to share?

Everything is mentioned in the description.

Materials

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