• Award$1000
  • Entries31
  • Creatives13



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Business Info

Business Name

Wink Travel

What do you do?

Wink is a travel review website focused on luxury boutique hotels and destinations.

Do you have a desired website screen size?

Should be either a fixed width of 1024px or a flexible width site that could expand and contract easily

How many pages (maximum of 5) do you need designed?


Target Audience

What is your industry?


Describe the target audience for your website design

Our target audience is 25-55, cosmopolitan, discerning travelers. They are less concerned with budgets and more with having a great experience. They appreciate good writing and humor as well.

What 3 things would you like to communicate to your audience through your website design

1. Luxury; it should have a refined/posh look
2. Snarky; our writing has personality and a hint of that would be nice
3. Not campy; no planes or palm trees

How is your company different from your competitors?

We're very interested in design and we want that to be obvious from our eye-catching website.

Style and Concept

What website design styles do you like?

We want a print-inspired, strong grid, with lots of space (not crowded).

What colors do you want to see in your website design?

We want mostly neutrals (light or white background), but with accents of one or two stronger colors used to add some pop.

What colors do you NOT want to see in your website design?

No pink

What adjectives should best describe your website design?

Stylish, tasteful, simple but eye-catching

What content must be included in the website design?

1. Homepage
- Photo slideshow lead - should have a large image, small caption and arrows to cycle through images
- 3 category articles - each should have category title, article title, article excerpt, and a link to read more
- Space for 2 ads (728x90 and 300x250)
- Navigation - start with Home, category titles, About, and Contact (should be flexible enough to add more or less items)

Please start with these categories:
* Editor approved
* Reviews of places we haven't been to
* New and noteworthy

2. Individual article page
- Should include photos, article text
- Reviews from other sites in this format: OtherSite.com says "A paragraph of text here..." continue reading on OtherSite.com >
- User comments including user name, comment title, comment body
- Ads & navigation same as homepage

3. Article listing page
- This is a list of all articles from a specific category and should display category title at the top
- Each article should have article title, article excerpt, and a link to read more
- List should be paginated
- Ads & navigation same as homepage

Do you have additional requirements or links you want to share?

Our requirements are flexible, so please feel free to add anything you think would be cool or useful.

Here are some examples of print-inspired layout (please disregard the colors, etc):




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