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Business Info

Business Name

Maly Marketing

What do you do?

70% of the business is online based. Social Media campaigns, website development, SEO, PPC, etc. We also are professional speakers and presenters on online marketing and speak at conferences about social media and what online marketing can do for companies. The other portion of the company is campaign development for both online and offline purposes. Anything from direct mail to sales pieces to brochures and branding.

Do you have a desired website screen size?

Average size is 1280x1024 or larger but could do 1024x768 as long as it expands to meet the browser width.

How many pages (maximum of 5) do you need designed?

2

Target Audience

What is your industry?

Online marketing agency and strategy team

Describe the target audience for your website design

Small businesses with less than 30 employees that do the majority of their business within 50 miles of where they are located. We help companies dominate local search along with bringing business into their doors locally. They might also need other marketing materials created to support their sales goals. We take an education approach with everything that we do.

What 3 things would you like to communicate to your audience through your website design

1. We help people out locally dominate their market. We help them in local search and local marketing that includes offline searches such as a sales piece or direct mail.
2. We are educators. We want to teach people facts and figures throughout this website. We want them to visit this site and learn something even if they don't buy from us. For example; 83% of all buying decisions start online or women control 73% of all spend.
3. We are a strategy firm regardless if its online or off. Strategy makes a difference to your bottom line and that is what we bring to the table.
Bonus - We are a lot different from other firms. We don't make things that are really cool to look at. We make things that bring business in the doors.

How is your company different from your competitors?

We strongly believe in education based marketing. We believe in educating the marketplace in how people buy and where they go to make decisions. We educate them on their current online presence along with where they stand locally. Even if they don't buy from us, they are better educated on the marketplace because of us.

Style and Concept

What website design styles do you like?

We like something clean, yet graphically intense. We will use graphics and videos to help tell the story. For copy it will be headlines and bullet points with some filler copy in the middle. People need to see this and find out what we are all about in a short amount of time. Here are some sites that we like:

http://sq1agency.com/
http://www.redsquareagency.com/#/
http://www.sb-furniture.com/infinity/ (extremely graphic with little else but its different)

What colors do you want to see in your website design?

Red and black and any other intense color that matches. Like blues as well but not sure if that clashes too much. I'll upload our logo and let the designers decide what works out best.

What colors do you NOT want to see in your website design?

Soft hues of colors. I hate fall colors of oranges and browns, etc.

What adjectives should best describe your website design?

Eye catching
Clean
Easy to navigate
Professional yet fun
Different

What content must be included in the website design?

I want to have stats and facts on the homepage. Maybe its a rotating banner or scrolling image?? Something to make them stop and say hmmm, interesting. Call out icon of booking us for a speaking gig. Would also like a callout box telling enticing them to download a free ebook of the top 6 mistakes small businesses make in marketing. Would want them to enter their email address, name and website address to recive the free ebook. Navigation must be clean and easy to figure out.

Do you have additional requirements or links you want to share?

Love info-graphics and cinemagraphs if either one of those can be incorporated somehow. Navigation wise we want; beliefs, process, love, blog, services, videos, contact us. My title is activist and we want the contact info on the homepage of: Maly Marketing, Activists, 402.720.0308, activist@malymarketing.com. We would like a link next to that that says 'What The Hell Is An Activist?'.

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