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Business Info

Business Name

Nude Beautique of Waxing

What do you do?

Nude is a leader in brazilian and body waxing in Hong Kong. We also focus on non-surgical medical grade treatments such as laser hair removal and slimming.

Do you have a desired website screen size?

1024x768

How many pages (maximum of 4) do you need designed?

4

Target Audience

What is your industry?

Other

Describe the target audience for your website design

Our target customer base is women aged between 18-50yrs, in Hong Kong, income mid-high, many professionals and housewives. Women who choose our services are focused on their appearance, likely to be more modern, sophisticated, sensual women.

What 3 things would you like to communicate to your audience through your website design

1) High-end: we offer premium services in Hong Kong
2) Fresh: we have a fun fresh attitude; not the old traditional style beauty salon
3) Efficient and simple: our services are simple and efficient, that should be reflected in the site

How is your company different from your competitors?

Our main differentiating factor is our consistent and personalized service. We purposely keep our shops/operations smaller, as we intensely screen/train our therapists for the best service (others are either very low-end or mass market). We also maintain a very clean, simple and efficient service - versus other salons that may try to pamper - we get the job done quickly, correctly and pleasantly (no frills).

Style and Concept

What website design styles do you like?

http://www.nudewaxing.com.hk/ : this is our current site. does the job, but very basic and not eyecatching. We aim to up our image, give a more clean, modern and attractive feel.

http://www.strip.com.hk/en/index.html : this is our largest competitor. They are originally marketing people by training. They have a consistent theme and identity throughout their marketing. Very fun, modern, querky type attitude. We aim to be more simple, bit more upscale, less trendy then them (they are very mass market). However, they have an awesome platform to draw ideas from.

http://www.avecamour.com.hk - this is the site for one of my other businesses. I like the layout and feel of this website very much. I dont mind to bring Nude more consistent with this.

What colors do you want to see in your website design?

Please generally go with colors on exisiting website. Can add more splash to it in spot to make it stand out if you feel suitable.

What colors do you NOT want to see in your website design?

Red

What adjectives should best describe your website design?

Upscale, simple yet sexy, sophisticated, crisp/fresh, uncluttered, functional.

What content must be included in the website design?

Please take the text from the existing website as a start (dont need the FAQ for now). We can amend it later.

Do you have additional requirements or links you want to share?

- The site needs to be able to optimize the Google Bots to search key words
- Also no flash technology, text based. Also not cluttered by images. Again for Google optimization
- Needs to be in a form that we can ultimately amend text easily ourselves
- would like to have website counter on it
- please link it to www.avecamour.com.hk

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