LET ME TELL YOU ABOUT US:
Upromise is a simple, yet powerful idea. Join today & turn everyday spending into money for college.
Nearly a decade ago, Upromise was launched based on the philosophy that everyone should be able to afford a college education. Today, with more than 10 million members, Upromise is making that a reality for many Americans.
* Create a college savings service that harnesses the purchasing power of parents, extended family, family, and students to make it easier to pay for college.
* Members direct their spending to Upromise partnersincluding more than 600 online stores, 8,000+ restaurants, thousands of grocery and drugstore itemsand earn money for college.
* Everyone can earn money for collegeparents with young children; family and friends that want to contribute; students and graduates with eligible student loans to pay.
* Many members have earned hundreds even thousands of dollars for college with their everyday spending, and have been able to use those earnings to contribute toward college tuition, expenses, or loansquicker and easier.
HERE IS WHAT WE NEED:
Extra Extra Read All About It Upromise has tons of good things going on in so many areas and people are talking about it and sharing it, reading it, we'd like new users to become part of it
Inform with most important, most positive press releases, article content, and videos. Feature the 3rd party logos when available to build credibility quickly
Incorporate aspects of social media and social bookmarking (e.g. snapshot of twitter feeds, post on community, readout of most DIGGed articles or StumbledUpon)
Call to Action for non-members to Learn More or Join - We want this page to be developed SEO friendly and be an attractor/introduction to people who may have heard about Upromise want to validate that it is a legitimate businsses and make a decision to joing
OUR TARGET AUDIENCE IS:
o Current non members seeking to learn about Upromise
o Organizations who may want to partner with Upromise and can see via the various releases and content the reach we have and how many partners are already being successful teaming with us
WE LIKE THESE DESIGNS:
Things we like: The prominent featuring of the source's logos. The integration with video clips. Incluscion of the headline. It would be nice to have 2-3 sentenes of abstract text also.
Things we like: Integration with Social Media/Bookmaring tools. We have facebook, twitter, a blogs page, and community page that we would like to include links to in the similar fashion to this.
Call to action to use RSS is very clear, this is nice
Our users currently don't delicions, DIGGs, or Stumbleupon our content as much as we'd like it would be great to increase that rate.
Things we like: The prominent featuring of the source's logos. Incluscion of the headline. It would be nice to have 2-3 sentenes of abstract text also.
Don't really like the look and feel, but this site attempts to aggregate many of the elements mentioned above (articles, community, bookmarking, most read, etc.) and does a fairly good job, that's what we are looking to do and then to bring traffic to a 'detais' page for each variety of content
*** Here is an example of our brand, colors, and look and feel to inform the color pallete choices:
*** We'd like to see some reproduction of the 'Join Now' component in the upper right
Some of our internal sample press releases can be found here:
NOTE: We do not have to recreate the left nav in this new design. We really don't like much about the current design. Brand icon and top nav can be taken from here.
Sample community posts and blogs from our Community can be found here:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
In general, we would like a clean, modern interface, plenty of whitespace and clean lettering.
Visiting user should feel like there is a 'buzz' around Upromise and what is being said/published about us by the world, ourselves, social media, and our own community members
Include the Upromise logo and a place for top navigation following the current standard in the example links to the main Upromise web property
Everything listed above related to for content is desired, if space becomes an issue we could go without:
A way to see the most recent twitter activity going on with our twitter acount
A way to feature other College Related Educational and Financial News
Detail pages need not be pictured yet, it is the clean aggregation of all this content and overall experience which the design needs to address
No Files Added