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LET ME TELL YOU ABOUT US:

We are Integral Audio, formerly RoadsterSound. We design and sell audio speaker enclosures for automobiles. Learn more about us and our products by visiting our old website at www.roadstersound.com.

HERE IS WHAT WE NEED:

We have a new logo (see attached files), and now need a new website to complete our rebranding. The primary purpose of the website is to educate visitors about our products and allow them to purchase. We need three main pages Home, Product, and a General Stub page.

Home: Should quickly inform visitors who we are and what we do, and allow them to easily find/navigate to the product page for their vehicle. There should be little to no scrolling. Top level menu items: Home, Products, About Us, Contact Us and View Cart/Checkout.

Product Page: This page will be the bulk of the customer experience. It needs to contain a lot of information. Please take a look at our current site, www.roadstersound.com (which is terrible!) to be sure you understand our products.

Each product page will correspond to a single vehicle, which will then have one or more speaker enclosures for that vehicle, along with options such as speaker and amplifier. The page should have a fixed area and a tabbed browsing area. The fixed area should include the purchase details and Add to Cart button so that they are always available. The tabbed browsing section needs to include a photo gallery. See the following two pages for an example of the general structure:

http://www.bavariansoundwerks.com/produc...

http://www.crutchfield.com/p_236CS1TT45/...

General Stub Page: This will be the stub page for any other page in the site, including about us and contact us. It should have a left hand nav, and a main content pane that includes a lower tabbed section. The page should be able to stand alone with the tabbed or left hand nav sections removed.

OUR TARGET AUDIENCE IS:

Owners of the vehicles we make products for. This includes BMW, Porsche, MINI, VW, Mazda, and others. Our customer's demographics range widely, but our typical customer is an upper-middle class male in his mid-40's.

WE LIKE THESE DESIGNS:

Think somewhere between Apple.com and Google.com. Lots of white space, prefer a white background. Should convey an image of sophistication, solid engineering, and advanced technology.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

It must be clean, simple, and elegant. It must integrate with our logo. Pictures speak volumes about our products please use pictures from our current website as you see fit.

Materials

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