• Award$1000
  • Entries111
  • Creatives26

Updates

newestoldest

There are no client updates at this time.

LET ME TELL YOU ABOUT US:

We offer a technology platform that connects entrepreneurs running qualified privately-held companies with private investment firms and corporations. The platform enables entrepreneurs to efficiently discover corporate and financial sources of capital to fuel future growth, finance acquisitions, sell their company, or conduct other significant financial transactions.

As part of the technology platform, we operate a trusted invitation-only membership for its constituents (business owners, private investment firms, corporations, and investment banks). Business Owners and investment banks use their Membership to rapidly discover, qualify and engage private equity firms and corporations regarding current or upcoming M&A, LBO or growth capital transactions. Private investment firms and corporations use their Membership to improve the quality and # of deals they see (this is called dealflow by industry participants) and to expand their relevant professional network.

HERE IS WHAT WE NEED:

We are in need of a website redesign. The redesign may be extended to include the UI for our online software as well, but this project is just for the content website for our business. We are possibly going to rebrand, but until that time, we need a fresh, clean, easy to navigate website that can be used to explain our business and provide content to our customers.

We are looking for a relatively standardized design, but we do want something that is memorable and modern (no stodgy financial site design). It must be clean and can't be too edgy since out audience is the Financial Sector, but it should use some bold colors, and have a lot of contrast.

The general page design should have the following components:

- Header (logo, tab bar)

- Footer (company links, copyright, legal)

- Left column (page list for section, contact info)

- Right column? (call-to-actions)

- Center column (text w/header, images)

Our site will include the following pages:

- Home

- Sponsors

-- Sign up for Free Market Intelligence Reports

-- Sign up for a Demo

- Intermediaries

-- Sign up for Free Market Intelligence Reports

-- Sign up for a Demo

- Entrepreneurs

-- Sign up for Free Market Intelligence Reports

-- Sign up for a Demo

- Company

-- Management Team

-- Board of Advisors

-- News

-- Careers

- Blog

We want to have a few different pages designed:

- Home Page gets special treatment for content area taking up whole width, with a large top graphical section and 3 smaller sections below for each of the target demographics. Good example of this is www.apple.com

- main section page should have a nicely designed left sidebar for the sub pages in the section, and should have an optional right sidebar that can contain callouts for offers (similar in structure but different in design from https://www.onforce.com/page/pro_case_st...

- a blog page should have the ability to show a few posts on the page, plus a sidebar with a few widgets (you can just do a sampling of widgets)

OUR TARGET AUDIENCE IS:

Private Equity and Fortune 2000 companies, small and medium sized traditional businesses (non-technology companies), investment banks, independent executive consultants. Assume a general business audience, but remember that these customers are early adopters, so they do understand technology. The design must be simple enough for them to immediately understand where information is and how to navigate, but can be bold and dynamic to grab their attention.

WE LIKE THESE DESIGNS:

apple.com

37signals.com

caminobrowser.org

smashingmagazine.com

tenderapp.com

lighthouseapp.com

entp.com

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Main text should be in 12px Helvetica, but other text (like pull quotes) can be bigger and in a different font. Please indicate why you think things should be in a different font if you choose to go this way.

Include primary and secondary color choices, with a palette of additional colors that can be used for things like highlights, etc. Page background must be white (at least the primary part of the page, header background and other sections can have other background colors). We are thinking about the following as our primary colors, but feel free to experiment:

- dark blue

- red

- blood orange

- *NOT* green as a primary color.

The tab bar can be above, to the right, or below the logo in the header. Feel free to experiment

The main content section should be able to have a bunch of different content: headers, paragraphs, images, full-width diagrams, pull quotes, horizontal separators, forms and form buttons, large image buttons, etc. Please include all of these in your design as well as anything else you can think of.

We do not want any images of people, and don't really want lots of background images (a few are ok). The page should be designed for 960px width, center aligned.

The header can be large and very visible, but should also be able to have a shorter version if necessary.

We like lots of whitespace to make elements more readable and visible. Page elements (like the tabs) can be big. We don't like too many rounded corners, though some are ok. We don't like gradients except in selected places.

Materials

Contract
Files

No Files Added

Unknown content type ""