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Business Info

Business Name


What do you do?

Our lovely client Stine Gotved is the only cyber sociologist in Denmark. Stine helps project managers in companies and organisations work more efficiently in distributed teams. Her main focus is on communication, building professional relations and the correct use of technology.

Do you have a desired website screen size?

The website should be viewable in a browser at 1024px. I.e. the main wrapper should be 990px, so there's room for a scrollbar.

How many pages (maximum of 5) do you need designed?

3 pages: home page, content page and a contact form.

Target Audience

What is your industry?


Describe the target audience for your website design

Decision makers at the upper strategic level of large corporations and organisations in Denmark. These decision makers have employees who work in distributed teams locally and globally.

What 3 things would you like to communicate to your audience through your website design

1. A serious profile with very little focus on bells and whistles.

2. That Stine is a recognised expert in Denmark and has a strong background in research.

3. The way that Net:Work operates is based on - yes, you guessed it - Network principles!

How is your company different from your competitors?

Net:Work has a unique insight in cooperation over distance. Since 1995 Stine's been involved in how people collaborate and spend time together on the internet. Thus she has many years of experience supporting a sense of online togetherness.

Style and Concept

What website design styles do you like?

Simple designs in a few strong colors. Focus should be on typography and a few saying images and not rely on visual effects or animations.

What colors do you want to see in your website design?

Lime green is a must - and it would be lovely to see a design that uses colors that complement that.

What colors do you NOT want to see in your website design?

Black, yellow, orange and pink. So no bumble bees or bubble gum, please.

But that being said, you're welcome to make the text used in the design black.

What adjectives should best describe your website design?

A serious, welcoming and trusting atmosphere, but not too cold and minimalist.

What content must be included in the website design?

The Net:Work logo - which you can see on http://www.netkolonwork.dk/
It's written in American Typewriter, but doesn't have to be as small as on the current site.

A photo of Stine. Can be larger than the ones on the current site. Stine is making an appointment with a photographer.

Links to LinkedIn, Facebook, Twitter, K-forum (http://k-forum.dk) and kvinfo's expert database profile (http://www.kvinfo.dk/side/634/action/2/v...) with icons - these should be visible on every page.

A home page with a short introduction, and two content areas with "What I do" and "My publications".

Sign-up form for a newsletter.

Contact information - possibly with a contact form - either in a fat footer or on a separate page.

A content page e.g. a list of articles as seen on http://www.netkolonwork.dk/kloge-ord or the services provided by Net:Work - http://www.netkolonwork.dk/ydelser

Do you have additional requirements or links you want to share?

It would be great if you don't spam the design with 3D effects or massive use of gradients.

The site is going to be rebuildt on the current drupal platform.

You can check out a booklet Stine sendt out last year here: http://www.onlinepdf.dk/Books/onlinepdf.... - she's happy with the visual identity in that.




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