What type of website do you need?
What do you do?
AdCap is looking to re-design its current website www.ad-cap.com to better reflect its evolution, growth and forward-thinking philosophy.
The project includes creating the design wireframes and implementing the design into our Wordpress site.
As a second phase and as part of a separate RFP, the design of the page will be replicated into the local websites for the countries in which AdCap has presence (Argentina, Peru, Colombia)
We are a regional Latin American investment bank. Most of its clients are pension funds, financial institutions and wealthy individuals from the region.
We were born with a mission: To provide the emerging corporate, individual and institutional clients in Latin America with a world-class, sophisticated platform to reach their investment goals.
We are the Latin American investment bank that best understands and manages synergies between regional and global markets. Through our broad experience in the financial industry, we provide innovative solutions that make us a leader in Latin Americas segment of emerging companies.
Do you have a desired website screen size?
How many pages (maximum of 4) do you need designed?
What is your industry?
Describe the target audience for your website design
Male, highly educated, Latin America and US
What 3 things would you like to communicate to your audience through your website design
Modern, aesthetic, friendly
How is your company different from your competitors?
Style and Concept
What website design styles do you like?
NEW WEBSITE OBJECTIVES
AdCaps current website doesnt reflect the companys culture of innovation. The company is young, constantly challenging the status quo and looking for ways to position itself as a first mover. For example, recently AdCap was accepted by Euroclear to provide custody and transaction support to its clients. There are only a handful of firms of its size that have been accepted by this prestigious platform that is used by the larges banking corporations of the world.
We are looking for a much more modern and impactful website that reflects our vision and capabilities.
NEW WEBSITE FUNCIONALITIES AND DESIGN
We are not adding any functionalities to the site other than what is on the current one.
The website should be designed with a technology startup feel to it full width downwards navigation, some icons, etc.
Some design reference for the website are:
What colors do you want to see in your website design?
Same as our branding guide
What colors do you NOT want to see in your website design?
What adjectives should best describe your website design?
What content must be included in the website design?
Do you have additional requirements or links you want to share?
No, see attachments
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