LET ME TELL YOU ABOUT US:
Ariens makes powered lawn care and snow removal equipment for consumer and commercial applications. Ariens is recognized for its rugged, durable American-made products. The ROM Group is a customer centric marketing firm providing Ariens with marketing strategy and campaign management services.
HERE IS WHAT WE NEED:
Ariens is launching a new product line called AMP by Ariens. This assignment will be to create the following:
1. Web Site design. We want a home page concept and corresponding sub-page concept.
2. Blog design. We want a blog page design that will correspond with the web design.
3. Email template. We want an HTML style design for email alerts and mini-promotions.
A simple wireframe in PowerPoint has been provided as a project file.
OUR TARGET AUDIENCE IS:
We want the design of the site to be geared for younger consumers (25-40). There is an eco-friendly component to the product line (but dont overplay this).
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Design should be clean, simple and hip (think Axe deodorant www.theaxeeffect.com ). Use the colors from the logo (orange, green and black as appear on logo files with this project). For all three items we have provided a detailed wireframe. It contains all of the elements required. Copy headlines and Greeked copy blocks have been included with the wireframe.
Deliver files for proofing as PDFs. Final files as PSD, C3 or earlier, 72 DPI RGB. Layered not flat.
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