LET ME TELL YOU ABOUT US:
GPS lnternationaI TechnoIogies GPSlT (the spelling of the "i" and "t" are actually lowercase) provides covert tracking solutions for law enforcement technical surveillance and for owners of high value goods-in-transit seeking improved loss prevention solutions.
As a trusted leader in covert tracking solutions for law enforcement applications, GPSlT is well known for high performance, low cost GPS based solutions. GPSlTs FS1 utilizes high performance AGPS tracking, enabling precise and reliable location determination even in impaired environments. Our web based user environment, TRACKFUSl0N, provides street and satellite tracking views and it is easy to learn and use.
Whether the task at hand is technical surveillance or goods-in-transit tracking, GPSlT is your covert tracking technology partner.
The logo and stock photography can be downloaded in the zip file provided.
HERE IS WHAT WE NEED:
We need a clean, clear-cut, serious, educational website that screams professional and modern
As for the style of the site:
Think drop dead serious high tech law enforcement. We sell to law enforcement technical surveillance and loss prevention security professionals. Examples
Department of Homeland Security
Department of Defense - Air Force, Army
Department of Justice - DOJ - DEA, FBI, ATF
Internal Revenue Service - IRS
State, county and city crime-fighting agencies; including Police, Sheriff, Transit, Metro and others
Corporate Security and Loss Prevention Executives
The colors should be derived from the logo. You can take some liberties with secondary and tertiary colors, but they should all go together seamlessly.
OUR TARGET AUDIENCE IS:
We have two target markets:
1. Law Enforcement (Covert Tracking for Technical Surveillance Team)
These users will be directed to the Portal
2. Shippers of high value goods who wish to track their merchandise
These uses will find what they are looking for on the commercial site
WE LIKE THESE DESIGNS:
other sites we like are:
omnilink.com good focus on law enforcement. Nicely apportioned left nav and info column vs size of main body text. Navigation easily incorporates third tier of nav selections which I think is good for long term growth. Want our nav to work this way. Conversion actions such as Request a No Risk Trial are nice graphic images, leading to a conversion landing page this is very nice! Overall, the site is perhaps a bit too fancy, however for our target market.
apple.com this is the type of blended informative and ecommerce site we need. It does not shout at you that it is an ecommerce site, but when you drilldown on a product you are offered the opportunity to buy. On the product detail page, the above the fold content is short and to the point, with well presented conversion buttons. Below the fold the additional content is very supportive. On most pages, the left hand column is well designed, incorporates room for adds and other conversion items. Main site has nice bottom nav structure, lets duplicate this.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We do not want it to look like a mall for GPS products (see rmtracking.com), as these sites do not present high tech credibility, but in comparison to omnilink.com, it must allow users to complete the purchase cycle with an integrated ecommerce function.
Here is a site map for the site (which will help with the menus):
2. Law Enforcement Solutions
3. Commercial Solutions
7. Company (About Us)
2. site map
A majority of the home page above the fold is to be dedicated to assisting the user get started, and to facilitating key conversion actions. It is anticipated that some graphic work will be required.
A. Above the fold Content
Covert Tracking Solutions (Graphic Selection)
Law Enforcement - Technical Surveillance
Tracking of Goods-in-transit
Tracking of High Value Assets
Intro to GPSit Text (Elevator pitch text block)
B. Key Conversion Actions
1. Login to TrackFusion
a. Needs to be prominently displayed, key returning user action
b. Differentiated from other actions
c. Locate in upper right corner
2. Login to Private Law Enforcement Portal
a. Needs to be prominently displayed
b. Differentiated from TrackFusion Login
c. Includes Forgot Password function (On landing page)
d. Includes New User Signup link (On landing page)
3. Contact Us
4. Newsletter Signup
The text content we want on the home page can be seen here (pay no attention to the formatting):
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