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Business Info

Business Name

Slanted Owl

What do you do?

Our company's name is Slanted Owl-- We are a small market research and consulting company that helps companies make smarter decisions, faster and cheaper, by revolutionizing the way they do and think about quantitative and qualitative research with consumers.

Do you have a desired website screen size?

1024 x 768 resolution

How many pages (maximum of 5) do you need designed?

3-5; some flexibility here; just want to ensure all sections are covered (see below)

Target Audience

What is your industry?

Market Research

Describe the target audience for your website design

Our clients are a mixture of start-ups, beauty companies and large Fortune 500 companies (think Pantene, Starbucks, Pepsi, Nokia, etc.). This is a professional audience that will be making decisions about whether or not to use our market research services.

What 3 things would you like to communicate to your audience through your website design

(1) We need a website that immediately conveys our mix of expertise, ability to inspire, forward thinking-ness and fun in the market research space.
(2) While the company founders have backgrounds in market research, the traditional and expected personalities, like data geeks, professorial types, reserved and quite demeanors, and a conservative mindset should be thrown out the window. Ideas that describe us and our approach to the market research world are: Quirky, Super Smart, Forward Thinking, Inspiring, Impactful and Fun. The website should embody this. And, this is a women owned company... we would love to embrace this as part of our identity.
(3) We want our logo and tagline to be prominent on our website. Our tag line is Smart Insights. Smart Decisions. Smart Business.

How is your company different from your competitors?

We do one thing and we think we do it well. We help companies make smarter business decisions.

How do we do this?

We use marketing research as a tool to provide our clients with proven, inspiring and impactful consumer driven intelligence that is crafted to directly solve for specific business challenges. We pride ourselves on being able to identify the small changes clients can make to have a large impact and how to prioritize those opportunities that require substantial resources.

We are able to do this by borrowing from and optimizing the market research principles, brand strategy frameworks and expertise we developed while working on over 200 projects and personally interviewing over 2000 consumers at our alma maters Procter & Gamble, PepsiCo, Starbucks and The Clorox Company and now for our clients.

Style and Concept

What website design styles do you like?

Quirky, Super Smart, Forward Thinking, Inspiring, and Fun. The website should embody this.

Do not want to include more detail as we do not want to impede/influence the design development.

What colors do you want to see in your website design?

options include (do not use all these colors): lime green, gray, deep purple, magenta, white, and/or black. Our logo is lime green and gray - we have included an image of this as we would like it used for our website.

What colors do you NOT want to see in your website design?

pale pink, pastels, anything too girlie, anything too stark, we want a balance of accent/splash colors and professional colors.

What adjectives should best describe your website design?

Quirky, Super Smart, Forward Thinking, Inspiring, and Fun.

What content must be included in the website design?

The website must accommodate the following sections (1) What we do (2) Why us (3) Who we are (4) Our beliefs (5) Our clients.

We have the full content we can provide to the winner to upload onto the website. Each section is ~1-8 mini paragraphs/bullets.

Do you have additional requirements or links you want to share?

We want our logo/pieces of our logo incorporated into our website. We have provided the logo with the tagline and the logo without the tagline for reference.

Materials

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