LET ME TELL YOU ABOUT US:
Motor Yachts Australia are the Australian dealership for Princess Yachts International, who are builders of big, expensive luxury yachts. Motor Yachts Australia will be presenting new yachts in the Princess range as well as second hand vessels and two luxury yachts for charter.
HERE IS WHAT WE NEED:
We need a new website layout, designed to be implemented onto an html/css based site maintained through a CMS. The site needs to have a strong family look & feel and heavily draw on the design style of the Princess Yachts International site which is at:
In keeping with the above site, the new design must by elegant, upmarket, refined, contemporary, tasteful and stylish.
The above site is all Flash and a bit slow over what we laughingly call broadband here downunder, so the new one is to have minimal Flash and be designed to be lean, clean and fast.
Deliverables will be psd layouts for:
Home page layout, with identical main nav and drop down menu items as the Princess Int. site, but with the addition to the main nav of "For Sale" and "Charter". The "For Sale" menu item will have submenu for "New" and "Pre-Owned".
Catalogue pages layouts for the "For Sale" section:
- Listing of vessels for sale with brief description and thumbnail image
- Detail page for each vessel for sale with detailed description and image gallery, button/link for pdf download, enquiries form. For an idea of required data points for the description and specifications, take a look at a boat detail page on http://www.boatpoint.com.au
Separate section for vessels for Charter, linking from a prominent and individual graphic device on the home page layout as well as the main nav. The two vessels for charter can be viewed at:
Required elements are summary copy, specifications data, accommodation copy, image gallery (non-flash), download pdf button/link, enquiries button/link, print button/link.
News & Events page/s. No calendar is required, simple listings linking to detail will be sufficient.
OUR TARGET AUDIENCE IS:
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The site will be presented as Princess Yachts Australia. The Princess Yachts logo is required. Dramatic and attractive imagery is required for the home page from the Princess Range.
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