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Home Furnishing

About Your Company

gen2's Mission is to provide solutions that evolve. We are passionate about solving problems, and creating quality, affordable products for today's workspaces. Our main client is the furniture Dealer, the one who sells to the end-user. Although the end user of the furntiure also matters to us, we should focus on the Dealers.

We offer various product lines centered around Office Furniture. For 50 years, we have prided ourselves on offering quality products designed for flexibility, simple installation, and affordability.

Our complete product line includes workstations, desks,
benching, tables, floor to ceiling panel applications, storage and modern accessories. gen2 office furniture also offers more finish options (for color/texture of paint, furntiture, wood, etc.) than most providers.

We have always been committed to reducing waste by
increasing product life cycles and keeping it out of landfills with our buy-back programs. We also utilize environmentally friendly manufacturing processes using water based adhesives and powder coat paints. Our steel and aluminum components are all recyclable.


Colors to Explore



Preferred Fonts
  • Mono

Required Features
  • Slideshow

    A gallery of images that users can page through.

  • Search

    Search your website based on a simple search term.

  • Social Sharing
    Social Sharing

    Tools that help users share your website on their social media profiles.

  • Social Stream
    Social Stream

    A stream view of your posts from your social media profiles.

  • Video

    Embedded video from sites like YouTube and Vimeo.

  • Newsletter

    A signup of form for an email newsletter.

  • Other

    Something else not listed here. Please specify in your brief.

Concrete, Organic, Economical, Mature, Serious, Masculine, Minimal, Modern
  • Homepage

    Should highlight the most important areas of the website, engage the user, and include easy to follow navigation and links. Be cohesive/mimic the brand & attached materials. Showcase photos & renderings of the furniture, should be very visual with a focus on our orginal photos/furniture (include spots for these). Make sure to represent/have links to: Products (7 total), Finishes (we a lot of variety), What's New (blog), Resources (tools to help our dealers), Contact Us -- See Site Map attachment to view all pages that will be on the new site.

  • Single Product Page

    gen2 has many product lines & products. This page design would be used for the following pages: gen2 work, gen2 wall, Avenir, bench, power beam, privacy screens, modesty panels, desks, gen2up, worksurfaces, storage, seating, tables, parts, power hub, tasklight, wire management, drawer options, tackboard, markerboard, stackers, ergonomics. -- See attachment for Site Map. *text/copy+some images for individual pages will mostly be taken from our current site: http://gen2officefurniture.com/products.shtml

  • Router/Index Page

    This page would be used for Products & Finishes. The goal is showcase the various product & Finish lines available for users to click through. Include space for a short description. Include a sidebar area that includes a search + filters (filter by color, texture, brand, etc.) - see this page as an example: https://www.steelcase.com/products/seating. *See current website for an idea of the content on the page. http://gen2officefurniture.com/finishes.shtml http://gen2officefurniture.com/products.shtml.

  • Dealers Page (About Us Style Layout)

    This page is basically a "Why Choose Us" page where we speak to the audience, tell them about gen2 and highlight the benefits of choosing our products. Showcasing our strength and offering links/leads to these pages: Products, Contact Us, Resources (Installation Instruction, YouTube Channel, Brochure Bookshelf), Finishes, What's New

Measures of Success

Increase traffic, visibility, and usefulness. Right now we hide our website, we don't want to link to our gen2 site, and we want something that we are proud of. Something we get good feedback from. Something to re-enegrize our marketing.

Top 3 Things

Fresh & Modern, True Value & Quality, Great Service


The vision for the site is something that matches our new, upgraded branding guidelines & materials (see additional info below).

Looking for a light grey or white background, something minimal where colors stand out as accents or through images/media of our furniture (products). Would like to see something akin to a "line break" between sections on the page - see how Steelcase Office Furniture has a light, neutral color behind each white background section as you scroll.

Additional Info

The "g" in gen2 is always lower-case. We are looking for a new look as we've completely refreshed our brand. Please use the files attached to build the design. The company has provided brochures, logos, and more.

All of the following items are included and should be used: Branding Guidelines Document, Approved Color Scheme, Font, Logo, and Geometric Element used in Print Brochures. Site Map is also here - it includes the updated pages that will be on the new website.

Additional Print Brochures & Marketing is also available here.

Note that designs not using the branded elements (logo, color scheme) may not be considered.



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Last updated 01/15/2019 8:16pm
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