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Business Info

Business Name

Physolution (portmanteau of physio and solution)

What do you do?

Specialist physiotherapy clinic

Do you have a desired website screen size?


How many pages (maximum of 5) do you need designed?

5 (Home, About us (double as content page), form page (for client histories), payments page

Target Audience

What is your industry?

Phsyiotherapy (healthcare)

Describe the target audience for your website design

Well to do, professional 30-40 somethings that have an expectation of quality and ease of use. Both male and female, most commonly work in professional services themselves.

What 3 things would you like to communicate to your audience through your website design


How is your company different from your competitors?

We are a very specialised clinic with two of the best physiotherapists in Australia, we solve the hard problems. We have also embraced technology, all bookings will be online, iPads take histories, notes are online, the office is paperless (and beautiful).

Style and Concept

What website design styles do you like?

Minimalist - lots of white space, intuitive layout, less is more
Beautiful typography leading the design, logo also included in the scope

What colors do you want to see in your website design?

White - and lots of it
Neutral tones or greys
An impact colour (I'm currently thinking blue, but happy to see others)

What colors do you NOT want to see in your website design?


What adjectives should best describe your website design?


What content must be included in the website design?

Skedge.me calendar iframe (it can be styled, take a quick look) http://skedge.me/

Do you have additional requirements or links you want to share?

In the scope is the logo for the business, we are looking for a word based logo that emphasises the portmanteau (physio and solution) - so maybe a grey 'phys' and blue 'solution' or similar. Top left please.

The website and the premises need to project the same brand. Some artwork that will feature in the office:

The Cocky and the Kookaburra http://www.aquabumps.com/buy-prints/the-...
Ocean Pools: http://www.aquabumps.com/buy-prints/trai...
The Beach Inspector http://www.aquabumps.com/buy-prints/the-...

Some websites that we like:
* http://tdc.org/archives/2734/
* http://www.asos.com/au/default.aspx?xr=2...
* http://shop.lululemon.com/home.jsp
* http://www.mayoclinic.com/



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