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LET ME TELL YOU ABOUT US:

Outdoor Living Today is an emerging company in a new generation of forward thinking, value added forest companies. We value the trees in the forest and understand the importance of our precious renewable resource.

Using creativity and ingenuity, we have developed over 50 Do-it-yourself Western Red Cedar Backyard Kits using wood from primary manufacturers that had been wasted and not used in any meaningful way prior.

Our Primary Products are Garden Sheds,Playhouses,Pergolas,Gazebos.

We supply skillfully crafted and cleverly designed Western Red Cedar products (a species regarded as the best outdoor wood in the world) that become meaningful and important accents in our customers lives.

Customers often write to tell us what a great experience the project was for them and their entire families.

Many of our customers tell us that they had no previous building experience but after assembling one of our kits, surprised themselves and their loved ones. Many customers choose to build the kits themselves (D-I-Y) as opposed to hiring a contractor after seeing how easy we have made it for them.

We care about our customers and will help them through their entire experience offering the best customer service possible.

OLT products can be delivered directly to customer's driveway. Each kit includes all the hardware. Not trips to hardware store required making something potentially complex very simple.

HERE IS WHAT WE NEED:

OLT would like to update its website (www.outdoorlivingtoday.com) to a more approachable and friendly image while conveying a professional and trustworthy image. This is a ecommerce site, we expect customers to make several visits to collect information prior to purchasing.

Customers should know:

- we are manufacturers of over 50 Do-it-yourself WRC Backyard Kits

- our kits are both affordable and luxurious and fun to assemble.

Our Green Message - we are FSC, PEFC and SFI Certified, meaning we use wood from properly managed forests.

We sell through testimonies. an area where customers can see the latest testimonies.

We do not like our current color scheme or fonts.

We do like flash in our site.

1. Primary (home page) design template

- Will replace http://www.outdoorlivingtoday.com/index....

- Should include updated icons to fit in with the theme - i.e. summer/winter/fall/etc., "special" icons, as well as the request a catalog, free shipping, testimonials, best picture contest, and toll free number icons, as seen on the current OLT home page.

Thought should be put into the SEO elements of the page.

- Recent blog article feed

- Featured Product/News section displaying/linking to featured product of the month

- Addition of Social Media links - Facebook, etc.

2. Product showcase design template (slight variation of primary design)

- Will be used to replace the following pages:

http://www.outdoorlivingtoday.com/produc...

http://www.outdoorlivingtoday.com/produc...

http://www.outdoorlivingtoday.com/produc...

http://www.outdoorlivingtoday.com/produc...

3. Secondary page design for basic content pages (slight variation of primary design template)

- ie. will replace http://www.outdoorlivingtoday.com/about-... (and other informational pages)

OUR TARGET AUDIENCE IS:

Primary Audience:

Couples (40+ yrs. older) - they have busy lives and usually are professionals who want to use their hands on the weekends but don't have the skill and the time to complete a project from scratch. They don't have to have the best price but they do want the best quality and service.

Secondary Audience:

Younger families (40 years and younger) - who like to entertain and provide a nice atmosphere for themselves and loved ones. They might be interested in a pergola for entertaining or a playhouse for their children. Cedar is the best outdoor wood available, completely natural and they only want the best for their families.

WE LIKE THESE DESIGNS:

http://www.williams-sonoma.com/

http://www.mountainhardwear.com/Home.asp...

http://www.picnik.com/

http://www.hotelterrajacksonhole.com/jac...

http://www.lakeaustin.com/#

http://www.technogym.com/ca/viewdoc.asp?...

http://www.maitland-smith.com/default.as...

http://www.redenvelope.com/

http://www.summerwood.com/cdn/index.html

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

- the look should be friendly, modern, and professional, to reflect our clients!

- layers should be grouped properly and every layer and group should be labelled descriptively in psd/ai file format.

- simplicity and consistency in use of fonts and type sizes. Please maintain a disciplined family of 2-3 fonts/sizes.

- Have a Question? Ask Our Experts 888-658-1658 on every page.

The deliverables should consist of:

Be creative! We will provide timely feedback!

Materials

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