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Business Info

Business Name

Educando

What do you do?

The basic idea: We are a matchmaking platform.
Provide a better way for students to find the best private tutors in their city. Allow the best teachers to source their work over the platform and have a basic interaction with the students to schedule a private class.


The basic platform structure
Each tutor will have a profile page which will contain
Basic details of the tutor (Name, age, sex, address)
Picture of profile
List of domains the tutor is specialized in,
Latest work (ability to upload a simple PDF to describe CV or latest published work)
The hourly rate at which the tutor offers his/ her services and
The feedback that the teachers students have given him/her
Basic badge system (based on the 5 star rating)

The website will allow users (students) the following features:
Basic details of the student (Name, age, sex)
Picture of profile
sorting and searching functionality by city, topic, teacher name or rating
Rating teacher (5 star metric) and a 250 character review of teacher
Ability to send msj to teacher and book a class (basic scheduling tool) over the platform
Basic social networking sharing (post on facebook and twitter)


The SITE WILL BE IN SPANISH. Our target market is found in Latinamerica

Do you have a desired website screen size?

Full screen

How many pages (maximum of 5) do you need designed?

5 pages (1- Landing page) (2-Signup process (max 3 step signup process) (3-Student profile page) (4-teacher profile page) (5-Static page Full left sidebar)

Target Audience

What is your industry?

teachers and private toutors looking to advertise their services. Students, universities, private schools

Describe the target audience for your website design

Site will be in spanish. Target audience in LatinAmerica. This is a 2-sided market. First students are age 16-29, male, urban, speak Spanish and English are active on social networks and like extracurricular activities.
Second, teachers are age 35-55, female, urban, speak at least 3 languages and are active news readers

What 3 things would you like to communicate to your audience through your website design

1)Find great private tutors
2) educators supplement their income
3) The best match

How is your company different from your competitors?

Clean simple design to search by date or reference the best match
Free service
backed by education institutions

Style and Concept

What colors do you want to see in your website design?

Different types of blue (light blue) or orange
No more than 2 colors
white
light gray
Use the github fromtwitter bootstrap design (http://twitter.github.com/bootstrap/)

What colors do you NOT want to see in your website design?

Black-pink-red-green-yellow

What adjectives should best describe your website design?

clean
bold
bright
texture

What content must be included in the website design?

landing page with no more than 3 elements, very clean and simple
Landing page should have either have a central space for main tagline or a broken 2 sided box to invite students and one to invite toutors
must have a bottom footer to have the basic navigation links (like http://box.com/)
Use of simple and clean icons
Top right space for small logo
Use of helvetica or clean modern font
inner pages with a simple stucture and a left sidebar to add a few elements of navigation
inner pages should have an upper slim banner for navigation bar or breadcrumbs

Do you have additional requirements or links you want to share?

Use the github from twitter bootstrap design (http://twitter.github.com/bootstrap/)

Materials

Contract
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