White Space Marketing Group, LLC
What do you do?
WSMG provides seasoned and sophisticated marketing services to growing businesses. We specialize in established businesses that want to allocate resources to growth via smart strategic marketing planning and implementation.
We develop practical marketing programs for growing businesses by making sure all web-based tools are in good working order before coming up with untested advertising ideas or other pricey marketing mechanisms.
Here's our list of talents:
- Brand positioning and messaging
- Digital marketing planning and implementation
- Website improvement and search engine optimization
- Social marketing program development including review sites, testimonials (Yelp, etc), Facebook/Twitter
- Online advertising planning and implementation
- Direct/digital marketing creative development
- Content creation (writing content for websites, blogs, etc)
- Live and animated video production
Do you have a desired website screen size?
How many pages (maximum of 5) do you need designed?
What is your industry?
Describe the target audience for your website design
Our primary target is decision makers for small and growing businesses.
They know about digital marketing tools such as websites, facebook and twitter, email, customer relationship management, creative development for brochures, advertising, publicity materials, etc. But let's face it: they have a day job! They have to run their businesses!
They may not want to finance a marketing department - or even a marketing manager - because they question the return on investment and wonder if they can do it all themselves. But they find themselves caught between spending time on what they do best (their businesses) and what they think they have to do (fixing their website, refining their database of customers, writing a blog, etc.) That's when they need us.
We come in, evaluate the opportunity, and then propose some project modules for getting started. Clients know exactly what they will get for their investment, and what they can expect from our efforts on their behalf. Sometimes we even help hire the person who can implement the programs moving forward. Then we get out of their way so they can run their businesses.
What 3 things would you like to communicate to your audience through your website design
YOU CAN TRUST US: It's hard to know who to trust when it comes to digital marketing. There are hundreds of people out there promising the world. We are seasoned professionals with no fancy attitude; just experience and smarts.
EXPERIENCE: We have years of experience with global advertising and marketing companies. But we wanted to shed the bureaucracy and wear jeans to work. So here we are. We've worked on major brands but also have benchmark successes with smaller local companies. Our most recent work is in the health, retail, design and consumer products industries. But we're open!
FLEXIBILITY: We will do as much or as little as you want. Start small and see how we work. The results will tell the real story.
How is your company different from your competitors?
WSMG combines long term strategic ideas for growth with practical programs and metrics for understanding results. It's easy to find people who want to sell one-off programs. It's harder to find trustworthy, seasoned, creative business builders with hands-on, practical experience with the newest marketing tools and technologies.
Style and Concept
What website design styles do you like?
As you can see by our logo, we like simple, clean lines, cleared of clutter. We don't like 'cute'. We love video, we want our site to have a clean outline, reserving some space inside for video, humor, color.
Mostly we want idiot proof navigation.
What colors do you want to see in your website design?
Our logo is black and white (we will also attach the color versions) but we don't want a severe all b&w site. The black and white should suggest simplicity and clarity - also opportunity, as reflected in our window and bird graphic
What colors do you NOT want to see in your website design?
no eliminated colors
What adjectives should best describe your website design?
clean, approachable, simplicity, trusted
What content must be included in the website design?
Five pages: Home page, About Us, Portfolio (Case Studies), Testimonials, Blog
Do you have additional requirements or links you want to share?
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