HERE IS WHAT WE NEED:
We need a timeless look which supports the rich heritage of our brand. We want our customers to be made aware of our capabilities as well as create an action of contacting us for more information. The site should be media centric and not text focused.
OUR TARGET AUDIENCE IS:
Our customers range from marine architects and designers , ship builders; to agents of extremely wealthy people who are building super yachts, high end yacht manufacturers building semi-custom series of yachts; to builders and operators of commercial and work vessels; to ferries, government and military craft designers; etc. Our site design has to cater to all these audiences.
WE LIKE THESE DESIGNS:
We do not want a site that looks similar to any of these. Just general design criteria of simple and elegant.
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