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Business Info

Business Name

NRGEE (Natural Renewable Green Electrical Energy)

What do you do?

NRGEE is an Australian distributor of clean energy products and solutions such as solar panels, wind turbines, etc... NRGEE distributes product manufactured by vendors via a network of installers who are signed up as resellers. The core function of the website is included in the attached file NRGEE.PDF which contains the business model of the company.

Do you have a desired website screen size?

The site should fit to 1024x768 but should be flexible to stretch to the screen if the visitor has a higher screen resolution.

How many pages (maximum of 5) do you need designed?

4 - outlined in PDF attachment NRGEE WEBSITE - DESIGN BRIEF 0.3.PDF under Page Design Types

Target Audience

What is your industry?

NRGEE is a distributor of clean energy products. NRGEE's main presence to the Internet is as a "subject matter maven" where people can go to be educated and find out more about clean energy, and the things the average person can do to make a positive difference on the environment.

Describe the target audience for your website design

The primary target audience are people that have an interested in clean energy, but may not necessarily understand it yet. These people are conscious of the need to do something about man's impact on the environment and would like to participate in being a part of the solution, but aren't necessarily seasoned environmentalists. The second target audience are the installers who are looking for an opportunity to increase their business of selling clean energy products to the first target audience.

What 3 things would you like to communicate to your audience through your website design

NRGEE should be perceived as an accessible, knowledgeable and trustworthy organization.

How is your company different from your competitors?

People should buy products from NRGEE because of NRGEE's active interest in educating the community at large on climate issues and practical things that the average person can do to be a part of the solution.

Style and Concept

What colors do you want to see in your website design?

Colors which are compatible with the logo, and generally "natural" colors - blues, greens, yellows.

What colors do you NOT want to see in your website design?

Bright or stark colors, flouro colors, reds. The CTA's should stand out though.

What adjectives should best describe your website design?

Clean, friendly, approachable, professional, "environmentally friendly", etc...

What content must be included in the website design?

The pages, blog categories, CTA's, and other bits and pieces are outlined in the attached file NRGEE WEBSITE - DESIGN BRIEF 0.3.PDF. All other text sections should be Lorem Ipsum.

Do you have additional requirements or links you want to share?

A Mindmap of some of the different components and elements of the website is included. A slider that is able to reference blog posts or pages in the website is required. The calls to action should be clear, and the CTA's marked as PERVASIVE in the Mindmap should be above the top fold and able to be seen anywhere in the site.

Materials

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