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Creative Brief
Who are you?
Our client, Inservico is a start up in the Long Term Care (LTC) Insurance industry. To help explain, LTC Insurance provides payment for care to people who have a chronic illness or disability. Long-term care helps meet health or personal needs. Most long-term care is to assist people with support services such as activities of daily living like dressing, bathing, and using the bathroom. Long-term care can be provided at home, in the community, in assisted living or in nursing homes.
What do you need?
We need a website designed for Inservico. We have provided a logo & sitemap.
Who Is Your Audience?
Inservico's audience is any adult age, but mostly middle-aged adults and senior citizens researching and purchasing LTC insurance. The end-customer will depend on Inservico to provide payment for quality of life and ongoing care. Inservico's customers will want to purchase LTC insurance from a solid and trustworthy provider, so we want the identity to represent these impressions accordingly.
Requirements
We Like These Examples
To reiterate our audience is looking for a trustworthy provider that will be around for years to come to provide coverage of benefits. We want a design that gives the feeling of a solid, sturdy, reputable company. Inservico's end customers will depend on Inservico as a safety net.
A competitor is below, however we would like a website with a more professional look than what you see (think of a major insurance company, bank, etc.)
http://ltcglobal.com
We Absolutely Must Have
Clean colors, professional, reliable, nothing cartoon or silly.
Materials
Contract
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