LET ME TELL YOU ABOUT US:
LuxuryRetreats.com, leader in the luxury villa rentals industry, will launch a new product in the upcoming weeks - The Novo Collection a selection of 12 of its most luxurious villas. In partnership with the owners chosen, Luxury Retreats will tap into its marketing experience and network of partners to promote this unique selection to over 55,000 affluent travelers around the world.
ABOUT THE NOVO COLLECTION
The Novo Collection is la crme de la crme in the private villa rental industry: a collection of 12 hand-picked luxury properties, answering the needs of the most demanding clients and offering the ultimate villa experience:
Space and Comfort
All villas offer large living spaces, top-quality amenities, private pools, terraces and detailed design features.
Full staff in each villa
The villas include at minimum a chef, butler, and daily maid service.
Activities, tours, services can be organized by Luxury Retreats personal concierge team according to each guests needs.
The villas cannot be found anywhere else.
Using its experience in the various ways of showcasing and marketing high-end villa rentals, LR will develop a collection of elite multimedia dedicated to the promotion of the Novo Collection.
A Coffee Table Book
Made of top quality and glossy paper, this 60 page-book will be something to keep and share with friends. Composed mainly of photos, it will not only highlight the interior and exterior of each villa in detail, but also the staff, the food, and the activities available in the villas surroundings. It will also explain the services and commitment that LR offers to its guests.
A Website Showroom
The Novo Collection will have its own dedicated website to properly showcase these elite properties. Developed with the latest technologies, it will include an electronic version of the coffee table book, a slideshow of professional imagery for each villa, plus interactive maps, location tools integrating Google Earth, and content sharing tools. Like in the Coffee Table Book, a large place will be given to photos and to the description of the experience at the villa (staff, food, activities...).
An Experience Film
Like the book, the objective of this 2 min video will be to sell the villa experience through the 12 villas of the Novo Collection. Showing people and families in situ, it will include views of the villas (interior and exterior), interviews with the staff, interviews with LRs on-site team, and testimonials of affluent, satisfied guests.
Affluent clients pay attention to details and want to be sure of what they are getting before they make their reservation. For this reason, people inquiring about a villa in the Novo Collection will receive, by mail or email, a complete brochure including very detailed information about the property (furniture, amenities, etc), many professional pictures (interior and exterior, staff, food), information about the services available, the activities, the shops, the region etc
HERE IS WHAT WE NEED:
- One original logo for the elite villa collection: The Novo Collection
- Brand guidelines for the logo, including in respect of colours and font
- Two mock-up pages for a dedicated website for The Novo Collection: one homepage and one standard villa page. Examples of current Luxury Retreats villa pages can be found at:
Refer to the section "Website Showroom" above for information about what this dedicated website will contain.
The foregoing deliverables must be delivered to the Company no later than December 13, 2009.
OUR TARGET AUDIENCE IS:
Affluent travelers around the world. Wealthy and demanding clients.
People who want comfort, space, luxury, service, staff just for them, unique experiences for their vacation.
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Pictures in the villa page.
Make people dream. Illustrate the experience in these dream villas.
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