LET ME TELL YOU ABOUT US:
Lexis Nexis is a world leading publisher in the fields of Legal, Financial and compliance titles. It is part of Reed Elsevier (hence I have no qualms about using the examples below - they are all Reed titles and I've worked personally on 2 out of 3 of them).
The market place is still up and coming in the online world, but we are well placed to lead our advertisers into the 'new world' - and things like this online media pack are the perfect starter.
HERE IS WHAT WE NEED:
Introducing Lexis Nexis
Pay and Benefits
Case Studies to follow
SupplierHub information on this as per media packs - around 150 words and a logo
Contact us - Form containing a drop down menu listing all titles, subject box and text field
Lexis Nexis Terms and Conditions
2) TITLE LEVEL NAVIGATION
Introduction Intro para and link to Editors letter section of pack
Reader profile pages from media pack link to PDF
ABC pdf if relevant
Forward features Link to PDF if available, otherwise holding page, directing to contact at relevant sales team.
Online link to PDF
Recruitment advertising link to PDF
Rates & Data link to PDF of rates. This will be behind a registration page. The theory here that by the time the user is interested in rates, they are willing to provide contact details. These can then be used by the sales team as hot leads.
Request a sample copy form to provide full tel/email details as well as address.
Contact us form pre populated with title information, subject box and text field.
OUR TARGET AUDIENCE IS:
Product and recruitment advertisers in all key markets covered
WE LIKE THESE DESIGNS:
Other publishers have used this model successfully in recent years. For examples of similar work we like, see:
New Scientist: www.newscientist.com/data/html/ns/mediac...
Estates Gazette: http://www.estatesgazettegroup.com/welco...
Computer Weekly: http://www.computer-weekly.com/media/cw_...
As you will see from these examples, the template can be adapted to suit specific needs. Not all elements from each of these will be included in the LN Media Centre, but these serve as a useful guide. For speed and simplicity, we should try and keep the first iteration of this centre simple and functional. Video testimonials will NOT be on the list!
Uploaded are all the current media packs - There are 2 more to follow - for Pay and benefits please use a blue cover, and for NLJ Red.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Lexis Nexis branding (see LNBconnect.com)
Terms and conditions at the bottom of every page (as per the examples above - the wording is the same as its the same company)/
No Files Added