LET ME TELL YOU ABOUT US:
CellTrak is the leading provider of cellular solutions to the home health and hospice industry. The CellTrak service securely transmits and receives data before and after each patient visit. Your patient specific care plan information is delivered to the field staff and they complete their visit record right through the cell phone this improves compliance, productivity and profitability.
The current website is www.celltrakgps.com. There is a project posted on CrowdSpring to redo the site's logo.
HERE IS WHAT WE NEED:
A new website is needed. The website should have a clean e.g. Apple type look and feel with use of framing and whitespace. Notice on the Apple website (see attached) colors are only used where the focus is required. The current website has a look and feel of 1st generation website and we're looking for a new design that shows a modern and fresh look and feel.
OUR TARGET AUDIENCE IS:
The target audience is a business buyer/ower of a business - it is a B2B company. There are two customer segments -
1. Healthcare agency - these agencies provide the GPS enabled cellphones to their professional staff who deliver the home health services to customers. The Celltrak enabled cellphones provide health care plans to the service providers who can instantly see what services is required and mark off the service delivered to the customer. This data is transmitted electronically to the Celltrak backend software, which in turn transfers the data to the main backend software used by the agency
2. Backend Software provider - these software providers license their software to many of the bigger homehealth provider agencies. This software enables agencies to manage people, care plans, billing, scheduling etc.
WE LIKE THESE DESIGNS:
www.apple.com - clean guides the eyes to the right places
www.facebook.com - functional
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We are considering hosting the site on a Wordpress instance - please advise if you can provide the final product so that it is consistent with Wordpress format.
The current website is quite verbose. We have re-edited the website wording so that the current website is more succint.
Website with the following elements need to be created. Note that the layout below is different from the original website layout (see attached document):
1. Main page
a. Put Contact, Career and Support on small navigation bar on top right this header shows up on all subsequent pages. See the Gearworks site example above.
i. Executive Team
ii. Board of Directors
i. Link to Become a Partner form
i. Column 1 News
ii. Column 2 Trade Shows
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