LET ME TELL YOU ABOUT US:
We're a browser-based virtual world company that provides social, interactive 3D experiences. People come to our destination through AIM, Facebook or elsewhere, and hangout and chat with each other, in addition to expressing themselves through their avatars, their scenes, and through their interactions with others.
HERE IS WHAT WE NEED:
We need an update to our landing-page template. We use this template for a variety of ad campaigns, simply changing the artwork and body copy based on the target for the particular ad campaign. From here, users will jump into the registration experience. We're looking for something that looks more sophisticated, but still very clear and direct in guiding visitors into the registration step.
It's important that this is somewhat modular, with an easy ability for us to swap out art and copy without a lot of new creation work.
We will also need to revise some ad creative to support these new landing pages. If you make banners, please let us know, although that's not a requirement for this project.
OUR TARGET AUDIENCE IS:
16-28 year old audience, with a female bias. Slightly sophisticated and trendy, but not bubble gum pop. Think Gossip Girl meets MTV. Little bit of a fashion and entertainment bias.
It's OK to make the design feel more feminine, but not so girl as to turn off potential male users.
Will only be accessed by PC users on IE/Firefox
WE LIKE THESE DESIGNS:
- PopSugar (clean, elegant design, light and airy)
- Mint.com (light color scheme, easy to see where to go. like the headline font)
- vSide.com (kind of cool in terms of clubby/trendy, but too heavy and dark on colors)
- LuckyMag.com (again, light and airy, nice color palette. not too feminine)
- OSoYou.com (darker design, but good emphasis on fashion and aspiration)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Needs to have some connection with the current logo color palette but doesn't need to be solely based on that (don't make the logo feel out of place, in other words).
Needs to have the clear call to action to the next step in the process (registration)
Should use the art work provided (or if you can grab screenshots from our experience, more power to you).
You can feel free to manipulate the copy, or reduce the amount of it. You'll get an understand of the modules.
Don't want it to feel like a disco ball or Times Square.
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