• Award$750
  • Entries14
  • Creatives6

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Creative Brief

Who are you?

Tell your phone what to do! Vlingo is the worlds only voice enabled action engine. Our mobile apps enable users to search the web, send texts/emails, update Facebook/Twitter, make a phone call, and much more. Simply speak to your phone to do almost anything:
Text John, You want to grab a bite tonight?
Order cheap Chinese food.
Whats the population of Portugal?
Update Facebook, Check out these pics of our new puppy, Bubba!
Call Oprah.

What do you need?

We need a PSD of a new 3 new internal page (http://vlingo.com/news/whitepapers.jsp). See attached wireframes. The new main section will be called "Distracted Driving"

There are 3 pages.
2 columns on each page
-The right column will always have the SafeReader Video Image (we want to have that as a live image), call to action download button and the Stad Logo that links to the STAD pledge page. See attached
-The left column will have different text/links


Page 1
-Exec Sum
-Must include a form for DL that mirrors this (http://www.vlingo.com/news/whitepapers.j...)

Page 2
Intro to DWT (short text)
Link to US map that shows bans ( http://www.iihs.org/laws/maptextingbans....
Link to Page 1

Page 3
Driving While Texting Laws
Embed US map that shows bans ( http://www.iihs.org/laws/maptextingbans....
Link to Page 1

Based on updated wireframes, Vlingo will select the winning design by 6/14. At that time, Vlingo will send the winner a NDA and the full PSD's of the current Vlingo website.

Who Is Your Audience?

Our audience is smartphone users. People on the go, who live busy lives, or who appreciate the convenience of being able to command your phone simply by using your voice. The app is fast, easy, and convenient, not to mention far safer in certain instances (i.e. driving) than using your hands. Our customers are working moms, early adopters, business people, etc. They see their mobile phone as empowering, and keep track of the latest trends, if not lead them. Audience also skews slightly male, and most are in the 22-39 range, although we should not consider existing demographics to be limiting at all.

Requirements

We Absolutely Must Have

An NDA from winner.
Layered PSD's by 6/21.

Materials

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