LET ME TELL YOU ABOUT US:
We are an 87 year old American manufacturer of diamond jewelry. We have developed a patented line of engagement rings called Endless Diamond Embrace
Embrace starts with a solitaire diamond encircled by other diamonds. Because the center diamond is held in place by the diamonds around it with no prongs, it creates a strong visual impression of a single stone, with a solid surface of diamond uninterrupted by prongs. This holding of diamonds by other diamonds is patented.
The line of engagement rings begins with 3 heads built from carat solitaire diamonds and 3 heads built from carat solitaire diamonds. The visual impact ranges from about 1-1/2 carat to over 3 1/2 carat, so the Endless Diamond Embrace engagement rings provide a huge look and great visual impact for a moderate price.
Each of the 6 heads can sit atop any of 14 different mountings to create a completed Engagement Ring.
Each engagement ring has one or more matching wedding bands and diamond earrings
SIGNIFICANT ADDITIONAL INFORMATION IS IN THE PROJECT BRIEF. PLEASE DOWNLOAD IT.
HERE IS WHAT WE NEED:
We want a "build a ring" web site that communicates quality, confidence, reliability and elegance. Although we want to appeal to a younger customer, we do not want the web site to be juvenile or campy.
We are looking for a clean uncluttered website that is really easy to navigate. We believe that strong navigation should be visually clear and we should not require lots of verbal instruction to understand what the page is showing or what the user must do.
IMPORTANT - DOWNLOAD AND READ OUR PROJECT DEFINITION
Please submit home page designs only to start. This is because we do not want you to waste time or effort. After we give you feedback to optimize your basic design, we will ask you to expand your design to other pages.
OUR TARGET AUDIENCE IS:
This site will be marketed through a series of viral videos. The general theme of the videos will be short and funny in which two people are talking about size. There is strong sexual innuendo and it is only at the end that it becomes clear that they are actually talking about diamond size.
We've already developed some of the scripts. They are FUNNY!
The target audience is projected to be young (20s and 30s) being of marriage age, limited income, and likely to see and pass along viral videos.
Although the videos will be edgy, we want the web site to communicate trust, knowledge, quality, confidence. People dont want to buy a $2000 ring from a clown. We want to be hip and chill, not goofy.
WE LIKE THESE DESIGNS:
More information is in the full project brief brief. PLEASE DOWNLOAD IT FIRST
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
More information is in the full project brief. PLEASE DOWNLOAD IT FIRST
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