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Business Info

Business Name

Kollmorgen & Associates

What do you do?

Family owned business that concentrates in all areas of benefits concentrating in health benefits and retirement benefits. This is from health group insurance to 401ks and from key personnel protection to life insurance.

Do you have a desired website screen size?

It needs to be built for 1024x768 but flexible for larger screen sizes.

How many pages (maximum of 5) do you need designed?

I'll need one page designed for the homepage and then one innerpage designed. The innerpage can be the about us page.

Target Audience

What is your industry?

Benefits. Insurance benefits and business planning through taking the money currently in the business and giving it back to the employees through healthcare, retirement, bonuses, etc.

Describe the target audience for your website design

Although we dont have a typical customer, we have a large base of small business owners, young professionals, and families. Age 50 plus, $100,000 income that wants to grow their investments. Our main core are males but we want to appeal to females as well.

What 3 things would you like to communicate to your audience through your website design

1. Education. We are hear to educate first and sell second.
2. Service. We focus on the service after the sale just as much as before the sale.
3. Trust. We have been in the market for 40 years and we know our stuff.

How is your company different from your competitors?

Well established with 40 years experience, creative, and very good service. Solid reputations. Other businesses have more employees but we do a better job with less employees. Were lean and mean.

Style and Concept

What website design styles do you like?

Homepage needs to graphically intense and build trust right away. It needs to be clean and clear. We can't confuse our audience on the homepage. The users can dictate where they need to go. We need some sort of pattern or image in the background to really pull people in. It can not look cluttered. Innerpage pages will have a few graphics to enhance the copy we'll place on it.

What colors do you want to see in your website design?

We like soothing, cool colors. Tiffany blues and greens. Trustworthy colors.

What colors do you NOT want to see in your website design?

Red and Black.

What adjectives should best describe your website design?

Clean and trustworthy. Appeal to business owners in Nebraska.

What content must be included in the website design?

For navigation, we want to have a homepage, beliefs, services, contact us, blog and bios page. We also want a Facebook feed on the homepage. We want some clean and appealing to the eye. Something that shows they have been established for 40 years and people can trust us.

Do you have additional requirements or links you want to share?

Here are some websites that we like:


Attached is a trifold that we have used for info purposes. We hate the branding and look but the info is good. Also attached is an image of a compass and a map that we like. Since we give guidance we think this fits. Ignore the colors. Also attached is a cover we have used for further ideas. We don't have a logo, just a name.



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