LET ME TELL YOU ABOUT US:
Our company develops innovative UV technology for the graphic arts industry that helps printers produce better quality, higher-definition printed media.
Conventional UV light technology involves using high powered mercury lamps to instantaneously "set" inks and coatings that are formulated as energy curable. The benefits are instant drying, zero-emissions, higher graphic effects, an expanded palette of substrate materials and less waste.
Recent breakthroughs in semiconductor technology now permit the use of high-powered LEDs (light emitting diodes) to generate "pure" UV light and provide the same benefits as conventional UV lamp technology, BUT with the added benefit of much lower power consumption and the absence of heat and mercury from the light source.
The LED UVs also last up to 20 times longer than conventional UV lamps, and are instant on-off, so there is no more warm-up time or mechanical shutters. In essence, they bring all the benefits of solid-state electronics to the rapidly growing field of UV light curing.
HERE IS WHAT WE NEED:
Our company owns the domain www.leduv.com, and we are preparing to launch a new product family around "LED UV". The website requires both a new logo identity as well as a landing page for the new family of products.
The site should be stand-alone, but branded by Air Motion Systems, Inc. You can read more about us at www.airmotionsystems.com. You'll also be able to access the site by navigating to our main website, and clicking a spiff image to "learn about LED UV".
To summarize what is needed:
(A) LED UV logo Identity (something that could be used not only on the site, but in print, banner ads, on business cards, product labels, etc)
(B) Small, expandable website for the LED UV Technology and Product Family
(1) Introducing LED UV; home page... summary of the breakthrough and benefits, links to other topics, pages
(2) LED UV Products page (with submenu's and blank pages for specific product models)..
(2a) LED UV for Ink Jet
(2b) LED UV for Narrow Web
(2c) LED UV for Sheetfed Offset
(2e) LED UV for Web Offset
(2d) LED UV for Industrial
(format for the above pages must have a placeholder for product image, key benefits, key specifications, and download for product specification sheets)
(3) LED UV Technology page (with submenu's and blank pages for...)
(3a) The Science Behind UV LEDs
(3b) LED UV Technology from AMS
(3c) Comparison of LED to Conventional UV
(3d) Requirements for LED UV
(4) LED UV News
(typical news layout)
(5) About AMS page
(6) Contact Us page
(the About and Contact pages could be combined if necessary)
OUR TARGET AUDIENCE IS:
This is a business-to-business campaign targeted primarily to the technology-focused manufacturers of printing and industrial finishing machines (that would incorporate the products into their existing machines), as well as to the end-users (i.e. the printers), who are considering buying technology powered by LED UV.
For the original equipment manufacturers that we are targeting, the intended audience will be sales and marketing executives, as well as design and engineering types.
For the end-users, most of them will be printing/graphic design company owners and executives, printing production and technical managers, and printing sales and marketing executives.
WE LIKE THESE DESIGNS:
Although their entire website is a bit difficult to navigate, but Samsung recently launched an LED TV product line http://www.samsung.com/us/productsubtype.... The concept is similar, except we want to create more of a standalone site that's integrated off of our main website. (Just a side note that the same eco-friendly benefits that they talk about for the TV's exist with LED UVs.)
Otherwise, we are looking for a nice, fresh, clean, un-cluttered design look (think apple.com), that speaks to the technology, as well as the green aspects of the product family. It should work well with the existing AMS website (www.airmotionsystems.com), but doesn't have to tie in exactly.
Flexibility to add new announcements, etc. will be important
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We are developing a brand around LED UV, so it needs to be a powerful logo image that can be used and re-used.
Also, attached are slides from a presentation that we gave recently that talks about LED UV in our industry. Some of these images could be re-drawn or adapted for use in the "LED UV Technology" section of the site.
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