What do you do?
HomePlanIt.com is a consumer friendly website for home improvement projects. We want consumers to come to our website to research the home improvement projects they want to do. We provide lots and lots of content to help our consumers guide their decision making process and to ask the right kind of questions to prospective home improvement contractors. We will use our technology to drive consumers to the website and to give them the information they desire. Our revenue stream will be two fold. The first is advertising on the site from home improvement professionals. The second is generating home improvement leads from the consumer traffic.
Do you have a desired website screen size?
We are looking for a responsive design that will work with on the desktop and tablet only. We are going to be looking to do some banner advertising on the top and on the sides. Please see below for additional information regarding some websites that we are drawing inspiration from. We arent worried about mobile for now. We are going to do an entirely different site for that.
How many pages (maximum of 4) do you need designed?
We are looking for a total of 4 pages. They are a) The home page b) Two interior page examples c) one landing page example. Please note that all pages should be able to handle responsive design.
What is your industry?
Advertising and Marketing
Describe the target audience for your website design
The primary audience of our site are home owners. As a result, the average homeowner is an middle aged person, in their late 20's to the late 40's. The primary demographic is women. However, we do want to make sure that men in the same age category are appropriately addressed.
What 3 things would you like to communicate to your audience through your website design
Our website is geared towards consumers who want to learn more about how to handle their home improvement project, who are education focused and cost focused as well. We are looking to educate and consumers and make them sophisticated buyers of home improvement services. At the same time, we want to delivery quality leads to our clients (home improvement contractors) that are not 'tire kickers' but are genuinely interested in getting some work done on their home. We are going to have a lots of categories for our audience to go through.
How is your company different from your competitors?
There are a few different competitors to our offering. The most mature one is www.homeadvisor.com. However, they dont provide any consumer education information. They only provide contractor listings. Another competitor is AngiesList.com. Same problem, not information related, just directory driven. DIYGuide.com is a good website that has good information but doesnt go so far as to match consumers to contractors. We are looking to bridge the gaps that these companies are leaving behind.
Style and Concept
What website design styles do you like?
We would like to model the site after the popular car search websites. Thats because the car sites are very much research focused but still have advertising and lead generation as part of their business. As a result, I would look at www.cars.com. www.autotrader.com. Our competitors are homeadvisor.com and angieslist.com. diynetwork.com is a good information site. We like the home page of cars.com the best and the interior pages of diynetwork.com the best
What colors do you want to see in your website design?
I would like to have the ability to have different colors per section. As you see in the attached documents, the logo will have the ability to have different colors. For example, Orange may be for the plumbing section, green for painting, etc. I want the colors to be light and airy. Remember, females make up more than 50% of our website visitors.
What colors do you NOT want to see in your website design?
We prefer to stick to colors that are both basic and exciting. We are looking to stay away from trendy colors that will require us to constantly refresh the colors of the website. We are also looking for complementary colors to the logo. Especially looking for colors that will be complementary to lots of black text.
What adjectives should best describe your website design?
Informative. Dynamic. Educational. Interactive. We want our consumers to come to our site over and over again to take advantage of the all the different kinds of dynamic and growing content that we develop.
What content must be included in the website design?
Written copy, advertising on the top and sides, text, some basic stock photography.
Do you have additional requirements or links you want to share?
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