• Award$1000
  • Entries225
  • Creatives26

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Business Info

BUSINESS NAME

Homecare Homebase

WHAT DO YOU DO?

Software company specializing in the medical home care and hospice industries

Target Audience

WHAT IS YOUR INDUSTRY?

Software for home care and hospice industrys

DESCRIBE YOUR AUDIENCE

The target audience (TA) consists of small to medium-sized home care and/or hospice care companies. The TA within the company consists of the financial, operational and clinical decision-makers. The TA is looking for a software company that can provide state-of-the-art technology with responsive and dedicated customer service.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

Home care, not hospital care.
Technologically smart and professional.
Warm and welcoming, not depressing.

Style and Concept

WHAT STYLES DO YOU LIKE?

Warm and welcoming.
'Techy' and modern.
Clean and easy to navigate.
Professional and vibrant.

cisco.com
csmc.edu

WHAT COLORS DO YOU LIKE OR HATE?

Primary color palette is:
> HEX: 0063BE, RGB: 0,99,190
> HEX: AFAFAF, RGB: 175,175,175

Secondary color palette is:
> HEX: 608E3A, RGB: 105,146,58
> HEX: 8C004C, RGB: 31,0,81

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

Any additional imagery should support home care, not hospital care.

Materials

Contract
Files

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