• Award$900
  • Entries50
  • Creatives19

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Business Info

Business Name

TigerText

What do you do?

TigerText is a personalized smart phone messaging app that lets you interact and chat with your friends free, privately and securely. You can control the lifespan of the text messages so you know when its been received, read and even control when it's deleted from both phones and the server.
It makes this free app for consumers and it also makes an enterprise version for businesses and organizations that requires an annual subscription.

Do you have a desired website screen size?

1024 x 768

How many pages (maximum of 5) do you need designed?

One (1) landing page that presents TigerText as a very engaging mobile communications app but offers the user three distinct directions to go: 1) Consumer apps, 2) Business apps and 3) Developer kits Most of the traffic we get to www.tigertext.com is consumers looking to download the app. However, we have some business clients coming to the site who need to see that Tigertext also has an entire enterprise solution as well. Finally we have developers that are interesting in learning how to develop apps for the TigerText messaging platform. This Landing Page assignment must marry all three audiences (40% consumer, 40% enterprise and 20% developer community)

Target Audience

What is your industry?

Mobile Communications Platform (Mobile Instant Messenger)

Describe the target audience for your website design

Three audiences
1) Male/Female smartphone owners, ages 15-40, who text frequently
2) Business professionals with smartphones in healthcare and financial sectors
3) Developers for mobile products

What 3 things would you like to communicate to your audience through your website design

Cleverness This is simply too cool not to be using on your smart phone
Connectedness - You are missing out if you dont have this
Reputable This has been developed by a real, venture backed company with deep seeded roots in security and privacy

How is your company different from your competitors?

Sender determines when a message expires
Messages cannot be copied or forwarded
Message status shows when received and opened
Free private messaging for you and your friends
Share video, pictures and audio over text
Competitors include (Kik, BelugaPods, WhatsApp)

Style and Concept

What website design styles do you like?

Simple. Web 2.0. Clean. Fun.

http://www.mailchimp.com/
http://www.salesforce.com
http://www.dropbox.com/anywhere (they have a nice way of separating consumer/business/developer)

What colors do you want to see in your website design?

Greys, white, spot green, light brown

What colors do you NOT want to see in your website design?

Black or Blue

What adjectives should best describe your website design?

Web 2.0-y
Sleek
Clean
Simple

What content must be included in the website design?

Logo with tagline, large Phone image (preferable iPhone 4) with App screenshots and/or lifestyle images of mobile communication, space for 2-3 product feature graphics with 1 sentence caption.
Top Level navigation items for Download, Business, Developer
Apple, BlackBerry, Android and WindowsPhone7 logos to indicate that it is compatible with all smartphone OS
Bottom of page navigation items (text links) for Blog, Team, Contact, Press, Jobs, Support, Social networking elements, including Facebook/Twitter
Weighted visual treatment on Landing Page between Consumer (Get it on your phone now), Business (Find out how to get TigerTextPRO for your enterprise) and Developer (Develop killer apps for the TigerText platform) should be Consumer 40%, Business 40%, Developer 20%

Do you have additional requirements or links you want to share?

Keep in mind that we will need this landing page to work as a WordPress Theme as well.
We do not want any obvious visual or word play off of Tiger
Project could grow to complete build out of the Consumer, Business and Developer microsites

Materials

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