LET ME TELL YOU ABOUT US:
A client, High Impact Media, of ours wishes to obtain a website that showcases not only their services and products but also become an exemplary web site.
The overall design should be modern in appearance, but easy to navigate.
The title text is High Impact Media.
HERE IS WHAT WE NEED:
The utlimate deliverable will be 1 home page and 1 sub-page. Creatives are asked to ONLY upload a homepage concept at this time. The selected creative will then provide the subpage and homepage as the final file package.
ALL submissions must be in JPG format. Final files will be delivered in layered PSD and PNG format
MONITOR RESOLUTION CONSIDERATIONS
The GUI should be designed to fit on a 1024px wide screen (working width is about 980+/- pixels).
The site will need to fit on a 1024x768 monitor. Height is not critical, however it is expected the design should accommodate vertical scaling/liquid growth as the client adds content - increasing the perceived height of the design.
MENU / NAVIGATIONAL ELEMENTS
The main menu bar MUST be consistent from the home page to any subpage.
A horizontal or vertical menu bar shall be incorporated into the design. This area will be reserved for the text based dynamic menu (you may use placeholder menu items for design purposes).
The general menu is composed of "Home, About Us, Media Services, Media Experience, " - (the client will be able to add additional items as needed, but this should NOT affect the design, rather the design needs to accommodate dynamic text. The client will need to be able to create up to 5 parent items as a minimum.
A separate area of the GUI should be designed to accommodate the following 'standard pages':
News, FAQ, Contact, Directions, Calendar.
These can be conceits/buttons/calls to action that hyperlink to other pages. (For an example of seeing standard and dynamic menus, please see www.beckleysanitaryboard.org or www.appalachianfestival.net)
Calls to action for documents and visual galleries are not required to be presented on the interface. (This is controlled via the CMS)
No special delineated sections are identified
COLOR / THEMEING
Color Suggestions: Base the site colors on the colors used within the logo provided. The artist is free to provide his/her own color themes.
The artist should be as creative as possible while maintaining a corporate industrial or heavy industrial type of interface.
Natural text areas or text that is not a graphic when in production should utilize default native families such as Arial, Verdana, Helvetica or other sans-serif fonts.
OUR TARGET AUDIENCE IS:
High Impact Media is a results-oriented Advertising Agency founded in 1996. The full-service agency specializes in media planning and buying.
High Impact Media offers:
Media research, planning, placement and posting by trained media experts
Complete media research library capabilities: Nielsen, Arbitron, Strata, Second Wind, and SQAD
Strong, seasoned media buyers with tough negotiating skills
Solid rapports with the media reps
Strata media buying software
Media plans with cost efficient CPP's and CPM's
Posting and Match Report follow-up to insure the most cost-effective buys with no "wasted" ads
Other services include; identity management, marketing consulting, branding, television and radio production, print design, web design, promotional planning, graphic design and photography.
High Impact Media is a Virginia based corporation operating in Bluefield, Virginia. The company is dedicated to providing businesses with professional services and campaigns that will continually increase visibility and profits.
WE LIKE THESE EXAMPLES:
Existing web site is located at www.highimpactmedia.com.
Creative is requested to be as creative as possible to arrive at a well designed and balanced site.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Do not use clip art!
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