Groupon is a unique deal a day site (see: www.woot.com) that offers fun things to do and places to go for a specific geographic location at a huge discount. Groupon is able to convince vendors to offer said discount because of the following premise:
A powerful purchasing predictor is what one's friends are doing and buying. For instance, people interested in wine tend to hang out with people that also are interested in wine. And if a company is pitching a product, its best prospects are the friends of its current consumers: a golden leads list.
A study by Shawndra Hill, now Assistant Professor of Operations and Information Management at the University of Pennsylvania, shows a very strong correlation among friends purchasing the same items. This intuitively makes sense: one cannot pick his demographic makeup, but can and does pick his own friends, often based on similarity in attitudes, values, interests, and personality. This similarity leads to similar behavior and buying patterns amongst those friends.
Here is what we need:
We need a simple, sleek, attention grabbing site that will not confuse our users. The most important factor is the deal of the day. They also, must have large calls to action that will make purchasing and inviting friends/coworkers easy to do. Here are some comparable "deal a day" sites:
We are looking to attract Young Urban Professionals between 24-35 looking for fun and exciting new things to do and places to go.
Our parent company is The Point (www.thepoint.com), though design does not have to be similar. If you are lost and don't know where to start, one idea that was tossed around is the idea of Groupon = Grouper (fish) and a play on the whole fishing motif...but we could have done that ourselves...please take it in any direction you choose. We like simple - as we do not want to confuse our consumer base.
Our Design Absolutely Must Have
1. The Point Widget as found inside the coupon on the attached wire frame.
2. A count down clock....remember each deal is a daily deal and is good for only 24 hours.
3. A strong focus on the actual deal
4. Large calls to action (Buy/Invite Friends)
5. Creativity with Simplicity.
Best of luck...
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